CWS Technology

The global mobile app market size which  was valued at USD 154.05 billion in 2019, is now expected to grow at a CAGR of 11.5% from 2020 to 2027, as per a recent research. Mobile Gaming Applications, Mobile Health and Fitness Apps, Networking Apps, Retail and E-commerce Apps, Music and Entertainment Apps, and other mobile apps are included in the scope of study for this particular research. This ultimately shows how mobile applications have become an essential part of one’s routine and are important to meet the majority of human needs.

End number of companies claim to be developing high-quality mobile and web applications for meeting a variety of needs. Still the ones offering market-oriented, high-quality, reliable, and scalable app products actually succeed. CWS Technology is among powerful IT service providers in India and are sincere contributors to the app development industry with their valued services and exceptional expertise.

CWS Technology Pvt Ltd is an India-based IT service provider established in 2010. The company offers a wide range of web, mobile and software development solutions to its clients across the globe. The company is ISO 9001:2015 Certified and is ranked as a Top 25 Web and Mobile App Development Company by Silicon India. The excellent team of over 50+ engineers has accomplished more than 2110+ projects for their global clientele accounting for 37,000+ hours of job success rate.


CWS Technology is gradually gaining a competitive edge in the market by supersizing custom app and web development solutions, application management outsourcing, consulting, system integration, offshore software development, and many more outstanding services. As a reliable development and design company, CWS Technology heeds your business idea and gets the desired results without any delay keeping subtle details of your requirements.

A group of diversified people utilize the best development strategies and involve exemplary operational models in every project that are compatible, accessible, and inherent at every stage of development. Coding and development experts give a realistic structure to the desired application and keep the clients updated about the project’s progress.

With more than 890+ satisfied customers worldwide, CWS Technology treats each of its customers uniquely and distinctly. Customized apps are developed in the company utilizing CakePHP, CodeIgniter, Zend, Laravel, Symphony, and many other advanced technologies. Mere focus is given on developing compatible, user-friendly, and accessible mobile applications for iOS, Android and other cross-platform apps. Exceptional E-commerce Development, CMS Development, and Full-Stack Javascript Development Solutions are provided with dedicated resource viewing.

The company is soon to rank as a top mobile app development company in India in the GoodFirms ranking list, where GoodFirms – the leading review and rating platform appreciates as well as recognizes the efforts of the company towards obtaining their client’s belief and trust.

About the Author

Working as a Content Writer at GoodFirms, Anna Stark bridges the gap between service seekers and service providers. Anna’s dominant role lingers to form every company’s achievement and critical attributes into words. She strongly believes in the charm of words and equips new approaches that work, always with concepts, something new to create, and something unique to enhance the firm’s identity.


CWS Technology is a leading web development company with over 11 years of experience in the IT industry. The company was founded in 2009 and is located in Noida, Uttar Pradesh and excels in customized web application development, mobile application development, consulting, and staff augmentation. The team has developed various products using cutting-edge technology and continuously improves to provide a great experience to their clients. CWS Offers a wide range of web, mobile, ecommerce & RIA – Rich Internet Application Development Services development solutions. The experts in the organization possess practical  communication skills, help understand the client’s business requirements and focus on increasing efficiency and productivity.

With a team of 50+ engineers, over 350+ projects, and 37,000+ hours & a job success rate of 90+ on the upwork platform the company is a leading IT solution provider in India & abroad , and is armed with more than 50 talented professionals from engineering, technical and management backgrounds dedicated to increasing their knowledge with proper research and refined development to ensure seamless delivery.
The company’s beliefs are:
• Excellency
• Integrity
• Consistency
• Effective communication
Young entrepreneurs fuel CWS Technology. The above beliefs help CWS create scalable business solutions that provide measurable results to clients. The company now holds 100+ programmers, designers, and analysts working full-time under one roof starting from a small team.

Since its inception, the company is known for providing IT solutions and has offered clientele custom app and web development services, application management outsourcing, consulting, system integration, offshore software development, and much more.

The GoodFirms team interviewed Amit Shukla, the CEO of CWS Technology, who shares the company’s insights.

Amit begins the interview by sharing his responsibilities at CWS as a founder and CEO, focusing on the growth of the company and developing strategies for the firm’s improvement, planning the project, and ensuring that the company utilizes the latest technology to provide better services to clients.
Amit worked as a freelance developer for US companies while pursuing his engineering degree and received excellent results. It helped him convert the dream of creating an IT solutions company into reality with one of his friends. by starting his company from a small office space; that’s how CWS Technology was founded. Amit also added that CWS is an organization that focuses more on transparent communication with clients to keep them in the loop for all operation processes, making it easy for them to build trust.
Furthermore, Shukla shared his company’s business model: an in-house team that hires skilled and talented professionals & retains them, resulting in excellent development quality.
Amit mentions that CWS Technology is ISO 9001:2015 certified. The company offers numerous benefits in software development, including IT consulting, application development services, systems integration, product engineering, customized software development, testing and validation services, Search Engine Optimization, and business process outsourcing.
During the pandemic, every organization has seen a massive surge of demand from businesses that ultimately want to go online. At CWS, most clients approach moving their business online, and the expert team helps them with ideas and the complete development process. Shukla also shares that it was challenging for the team, yet they have succeeded in providing satisfaction to clients.

Shukla is proud to say that his team earned a more than 95% customer satisfaction rate. On the Upwork platform, the job success rate is 100%, and they have done a business of over a million dollars on this platform. The CWS team loves to ask questions that help them know the client and their needs before beginning any project.
The support system offered by CWS is quite impressive, where clients can interact with the team and post their queries 24×7. The customer support team tries to resolve any issue within 24 hours.
During the discussion about the company’s payment structure, Amit mentioned that the CWS pricing model is the most reasonable today. Comparing it with its competitors it is the most flexible payment structure you can imagine! And often, many organizations prefer pay-per-hour and pay-per-feature.
Shukla also talked about the minimum budget they have worked for was $5k, and the maximum was $80K in the year 2021; and helped many startups bring their idea into the market, making them highly flexible with the budget.
When the GoodFirms team asked about CWS’s vision, Shukla stated, “Our vision is to gain global leadership in the software development industry by providing values to businesses with qualitative IT solutions and a commitment to long-term client relationships.” The company is poised to become one of India’s top web development companies at GoodFirms.


In conclusion, Shukla declares that the company’s purpose is to be better than it was yesterday, which holds them on track. The services of the company are of the highest quality. Similarly, he believes in offering clients the most engaging onboarding experience possible. From the beginning, he makes sure that the experience with CWS Technology is satisfying and stress-free.
After reading the excerpt about the importance of quality web development service and how swiftly Shukla worked and responded during the crisis, one may read the whole interview at Goodfirms.

About GoodFirms

Washington, D.C.-based GoodFirms is an innovative B2B Research and Reviews Company that extensively combes the market to find business services agencies amongst many other technology firms that offer the best services to their customers. GoodFirm’s extensive research process ranks the companies, boosts their online reputation, and helps service seekers pick the right technology partner that meets their business needs.

About the Author

Working as a Content Writer at GoodFirms, Anna Stark bridges the gap between service seekers and service providers. Anna’s dominant role is to figure out company achievements and critical attributes and put them into words. She strongly believes in the charm of words and leverages new approaches that work, including new concepts that enhance the firm’s identity.

Providing clients with custom app and web development services, application management outsourcing, and much more will soon pegg CWS Technology amongst the best web development service providers.

View the CWS Technology’s GoodFirms profile to know more about its excellent web development and designing services.

Taking pride in building strategic long-term clientele relationships, CWS Technology was incepted in 2009 in Noida, UP. The company caters to the clients with the services of technology-enabled business solutions in different geographies. The vision of the company is to obtain leadership in global IT services by providing value-added and high-quality IT solutions to the clients of selected verticals. CWS Technology also merges technology skills, domain expertise, process focus, and a commitment to long-term clientele relationships to obtain fruitful results. Incepted in one single room, the company is now consisting of more than 100 employees inclusive of designers, programmers, and analyst working full time under one roof. Backed by such an efficient team, CWS Technology has launched more than 2000 projects successfully and has satisfied 800+ global clients. At CWS Technology, web developers follow a standardized process inclusive of consultation, designing, coding & development.

The team produces business applications with an emphasis on providing customized solutions satisfying the requirements of the clients. With the new era, the experienced team at CWS technology Caters to the clients with the website and other web application with highly scalable designs and usability to upgrade the clientele experience. Moreover, the web development team also offers distinctive features like improvised service application, interactive web applications, custom application development, and other services that exceed clients expectations and which are served on a national and international level. Thus, growing, learning, and sharing continues of the expert web developers at CWS technology will soon endow them to tap in the list of the top web developers in India at GoodFirms.

The following review is the evidence of the quality web services provided by the web developers at CWS Technology.

GoodFirms Research on CWS Technology

GoodFirms is an online review and assessment platform that values different service-offerings by the B2B enterprises listed with it by judging their complete performance based on three criteria– Quality, Reliability, and Ability. Likewise, the researchers at GoodFirms also appraised CWS Technology and asserted that it would soon tap in the list of the leading businesses as a top web development company in India at GoodFirms.

The inspection process in which CWS is also soon expected to be ranked among the best web designers is managed by GoodFirms, which provides a classified list of the organizations providing these services. Besides these significant criteria, other factors have also been assessed like the quality of services the firm offers, the performance display by the developers in the organization, their expert skillset, client reports, and such other stipulations.

This list scouted by GoodFirms giving the top service providers encourages the purchasers to find corporations based on their wants and thus connects the gap between the service providers and the service seekers. The in-house expert team of designers is always handy to help the clients in developing the models from scratch and turning them into reality. Having an assumption that design is the first impression that the user takes away, the team at CWS Technology focuses on it more. Forte of the designers’ team is in custom design, responsive web designs, website re-design, mobile website design, and a few others. Furthermore, the team works closely with the business people to work and focus more on minute detailing of the web designs like – navigation, multimedia availability, compatibility, scalability, etc. Hence, following a standardized process to cater to the clients with the eye-catchy designs and having so many things on the plate to offer, it is believed by the GoodFirms researchers that CWS Technology will soon thrive among the best web designers in India at GoodFirms.

About GoodFirms

Washington, D.C. based GoodFirms is a maverick B2B research and reviews company that helps in finding web development, and web designing services companies rendering best assistance to its customers. GoodFirms’ extensive research process ranks the companies, boosts their online reputation and helps service seekers pick the right technology partner that meets their business needs.

About the Author

Anna Stark is presently working as a Content Writer with GoodFirms – Washington D.C. based B2B Research Company, which bridges the gap between service seekers and service providers. Anna’s current role lingers her to shape every company’s performance and critical attributes into words. She firmly believes in the magic of words and equips new strategies that work, always in with ideas, something new to carve, and something original to decorate the firm’s identity.

Secret to Success

Just like beauty lies in the eyes of the beholder, success is measured differently by people. It’s your responsibility and your choice to determine what success means to you. It could be having a strong influence, authority, having a huge paycheck, seven-figure salary, fame, higher status in the society etc. all these labels somehow seems to define the definition of success.

We have seen how some successful people accumulated money just because they had an interesting idea and the courage to take the unexplored path. We have read about people who merely become renowned individuals and crafted a persona of their own, leaving only footprints to follow. Speaking of people, it would be unjust to not mention few of them – Mark Zuckerberg, Bill Gates, Steve Jobs, Elizabeth Holmes, J.K. Rowling, Oprah Winfrey, Henry Ford, Larry Page, Thomas Edison and much more. The list can go on as there are lots of people that have made big. People from different walks of life have been successful irrespective of any mutual connection but what binds them together is having some common traits, the same mindsets that led them to where they are today.

As far as highly successful people are concerned, these are some common mindsets that they share.

They Establish The Big WHY

What differentiates highly successful people from the rest is the ability to establishing the big WHY. They always have the tendency to know what’s in there for them to learn and what’s the end goal. They are constantly evolving and always hungry to learn something new and implementing it. Highly successful people think about challenges and utilize them in a way that will bring a sense of achievement and how to improve the community as a whole.

They have the vision and the purpose of achieving it. Never allowing their passion to fade away instead, keeping the fire ignited, they nourish and hone their skills and thinks of the perspective to change the society even if that means questioning the norms.

Staying focused on the bigger picture

Everyone started their journey with a vision and so do other people but the other less successful people never make up to their destination. Reason being – either they gave up to their failures or became too busy with trivial issues or short-term success. On the other hand, irrespective of what life throws at them, successful people keep on walking and don’t stop till they get where they want to.

Henry Ford was considered lunatic and that soon he would go out of business. He neither invented the automobile nor the assembly line but developed the first automobile. His introduction of the Model T automobile revolutionized transportation and automobile industry. So keep your eye on the prize, all the time and that’s how you can become highly successful and admired.

They allowed their sufferings their motivation

It’s difficult to cope up with sadness as it makes up our core memories. But keeping a positive mindset in situations like these determine what you’re really made of and what you can achieve.

At the age of 15, Jim Carrey had to drop out of school to support his family but that didn’t stop him from pursuing his passion and today, he is one of the best comedians to ever walk on earth.

Elizabeth is one of the youngest billionaires in the world. She invented a device that is capable of monitoring one’s disease before it fully develops and her product can save lives. But, it was the death of her uncle that motivated her to help humanity regardless of how much money she would accumulate and the rest is history.

They never lose hope, instead, keep working harder

Successful people don’t become successful fortnight. It takes years of practice and experience to get what they demand. People keep on complaining and whining about what they don’t have and these successful people start right where they are with whatever tools they have and collect more resources as they progress.

I’d like to quote Bruce Lee here. He once said “ Don’t pray for an easy life, pray for the strength to endure it” and that’s what the successful live their lives by. Day in and day out they keep pushing their limits work hard with great zeal and always manage to find their way out in whatever difficult situation they are thrown upon.

Thomas Edison didn’t lose hope and despite the fact that he failed 1000 times before inventing the electric bulb, he didn’t give up.

Steve Jobs was fired by the company he helped found.

Arianna Huffington was rejected multiple times and as of today, her news website and blogs are among the most well-known and frequently visited on the internet.

Develop a constructing mindset and overcome the fear of failure and you’d be on the other side of the fence. The greatest mindset is that they never fear to failing. Embrace it as there is no reason you should fear it.
Learn from your failures and improve from it that’s what successful people do. View failure and difficult times as opportunities to grow rather than fearing them.

Sundar Pichai

This man needs no introduction as we already know he is the CEO of one of the most notable companies. That’s Sundar Pichai for you. Google is the best company to work for and it’s a dream of everyone to have the tag of Google on our resume.

We have seen people in top positions leading them to success in their respective domain, Sundar Pichai’s case is not an exceptional one. Being at the top of the pyramid of a multinational technology company is definitely a story worth going through. With a revenue of 74.54 billion USD, Google is in the race of taking the history-making title of being the first trillion-dollar company. Well, irrespective of which company crosses the line first, there’s something we can learn from the Google honcho’s life.

People often ask how they can be as successful as these icons. With that being said, here are some pointers that we can take from Sundar Pichai.

Let’s get started.


People have a common notion that people at the peak of their career take pride into their head but, Sundar Pichai is an exception here. Dieter Bohn at The Verge noted that his simplicity is reflected in his demeanor, highlighting the point that everyone at Google just loves him. From engaging with people on a personal note from going out of the way to supporting them, his colleagues and teammates just love working with Pichai.

We can also have a look at the news of a 7-year old asking Sundar Pichai for a job at Google and instead of just ignoring it, the letter caught the immediate attention of Sundar Pichai and he replied with an encouraging note. Isn’t it amazing that such a busy person took his time out to respond to a little girl?


Sundar Pichai believes in smart working and being focused on your goals. Perseverance is what took him where he is today. To reached the top of the pyramid you have to work really hard and have to be persistent in all your approaches.

There is no secret formula for success, only sheer hard work will take you there where you want to get. Sundar graduated from IIT Kharagpur in 1994 and joined Google in 2004. The catch is there’s nothing that can make you taste success overnight. In between these long 10 years, he took on some most challenging roles and made sure he delivered spot on and was persistent throughout these years and let his work speaks volumes of him.

Even if you fail, wear it like a badge of honor

That’s what he said while addressing the audience at Delhi university. Pichai is all about taking risks, making mistakes and learning from them. This is the digital age and one has endless possibilities and countless opportunities to start one’s own entrepreneurial venture. But, what people fail to realize that failures are an integral part of your success. If you have not failed, then it means you haven’t taken risks. He stated ‘’ One shouldn’t be afraid of taking risks. Even failure is a part of the process, it takes you forward”.

Sundar Pichai

Clarity Of  Thoughts

Being a prominent search engine, it doesn’t mean that Google has no competition in the market. To be the best you have to go extra than the rest. When Microsoft made Bing its default search, Pichai stepped in with innovative approaches to retain customers and worked on Google’s own browser i.e Chrome and cemented its position in the search market share as well in the browser game.

Still, if you doubt his credibility, then here are excerpts from the memo of Larry Page, obtained by The Wall Street Journal and it goes like this “As you age, even when you’re still a teenager like Google, you have to work hard to stay innovative. Innovation is messy, a disruptive process, and people tend to be more comfortable doing what they’ve always done with a few minor tweaks” and that explains why Page handed over the control to Pichai.

Thinking Big

The journey of a thousand miles begins with a single step. Pichai emphasis on thinking big about big problems and one should be ambitious in tackling every problem and that is what would lead you to global companies. One should be focused and incorporate fast decision making approaches.

Sundar Pichai exemplifies that if a person is focused on one’s goal, then there is nothing that can stop the person from achieving all the goals. He is an inspiration for young generation trying to find the right path to success. He inspires us all and following his footsteps would definitely catapult our careers.

Successful entrepreneur

           “ The Difference Between Ordinary And Extraordinary Is That Little Extra” – Jimmy Johnson

Every failure brings with it the seed of an equivalent success and is an integral part of all the successful entrepreneurs out there. Failure is a part of the business and you’d hardly find any entrepreneur make it big without experiencing massive failure(S). 

Successful entrepreneurs paths have been anything but smooth and easy. Moreover, they have seen failures every now and then but what makes them stand apart from the rest is sheer perseverance, persistence and the ability to get back up every time life knocks them down. While the rest endlessly seek alternatives and look for magic wands and shortcuts to success only to waste time to search for something that doesn’t exist. And the remaining ones just give into failures when it’s staring them right in the face and just go singing the chorus that they tried and that they did their best but it was luck who was not in their favour blah..blah..blah. What they lack is the courage to start over again and again.

From Failure To Success :

Successful people have failed more than anyone else and that’s what defines them i.e. never to die attitude.
The simple logic is that you fall you get back, up you fall you get back up. It’s just a simple reaction and the pertinent action to get up every time you fall.

Here’s some motivation for you. As an inventor, Edison failed 1,000 times before inventing the light bulb. Just think if he had given up merely after a few failures, then it might have taken another few years for us to enjoy the electricity bulbs or may be not. Henry Ford failed and went broke five times before he succeeded and now, as of today, everyone knows Ford’s valuation and of course, its super cars.

What most people fail to understand is that failure is nothing but only a setback and what really matters is how you react to them. The best way to moving forward is learning from the failures and to start again. Everyone encounters failures at one point or another but those who make mistakes and repeatedly learn from them are the ones that find themselves on the other side of life.

Learning From Mistakes :

Learning is a continuous, lifelong process. If you have experienced failures as an entrepreneur, then the best course of action is to embrace and learn from them. Sure, it’s one helluva hard work, but that just comes with the territory.

Let’s use some mathematics here, don’t worry we will not talk of Integration or Differentiation. Well, on a serious note you must be familiar with the Fibonacci series. It’s one of the famous mathematical sequence following a certain pattern that each number is the summation of the two preceding numbers. The series goes like this: 0, 1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89 and so on. The assumption is based on things happened in the past and catalyst the happenings of future.

On closely looking at the Successful entrepreneur’s journey, we can conclude that it is somewhat based on Fibonacci series. Each time they fail, they look at the past results, understand and learn from it and simply move on. They just don’t let failure compound or hinder their growth, instead make it a stepping stone.

Success Does Not Follow A Time Clock :

The right time to start is whenever you’re ready. There is no perfect time or perfect moment to start anything and this is your time. Success is not time constraint instead it’s an ongoing process. The world is full of infinite opportunities, therefore, don’t let yourself limit to only certain possibilities. Don’t wait for the perfect time to start something you like to do and don’t just waste your options. Start with whatever resources you have, start where you stand and work with whatever tools you may have at your command and better tools will be found as you go along. That’s how successful entrepreneurs always start.

  • Arianna Huffington got rejected by 36 publishers.
  • Bill Gates first company was a complete disaster.
  • Walt Disney was told that he lacked creativity.
  • Steve Jobs was booted from his own company.
  • Henry Ford failed and went broke five times before he succeeded.
  • Chris Gardner is an established entrepreneur but prior to that, he used to live on the street. (The Pursuit Of Happyness fame)
  • Jeff Bezos had several failed ideas.

The list has many prominent people from all walks of life but the point is that all the successful entrepreneurs exhibit one common characteristic i.e. they said no to giving up, instead learned from their mistakes and are now a source of inspiration to the world.

There’s just one catch. You have got to start sooner and not later. Just work towards success regardless of countless failures and setbacks and accepting them with never giving up attitude.

e-commerce development services

Tax, rent, electricity bills, utility bills, business rates and with never-ending to-do lists always keep you occupied and you always left with little, if any, time for your retail shop and to grow your business consistently. It makes sense for business owners to take their business to the online platform and to find ways for expanding their customer base. A business only grows when it reaches new customers and is capable of turning visitors into potential clients and communicates effectively with the existing ones.

We live in the digital era, where everything is available online, just a few clicks and you will get the information about anything. It has changed the way consumers shop these days, they know about your store without stepping into your retail shop. But, only if you have an E-commerce site, else they won’t even know that you exist. The fact is, if you want to stay in the competitive market, you need to invest in e-commerce development services to help you go beyond the restrictions of only catering to a physical location. You can outreach global clients, thereby, increasing sales of your products.

E-commerce provides opportunities for businesses to reach more consumers which are a feasible way to increase the revenue. If you are still skeptic or not convinced, then have a look at the following reasons as to why you need to consider having an e-commerce website for your retail shop:

Reach New Customers Through Your Site:

E-commerce websites help you grow your client base, adding more and more customers. People who have never been to your shop just because it’s too far or that they have better options, can now find and visit your store online. Through your service, you can retain most of the clients without having to run after them.

Know Of Your Website Traffic:

Most of the customers of a retail shop are from the region where it has been set-up and the probability of having consumers from another region is just next to impossible but if you have an e-commerce website then you will know where is your website visits coming from? Using Google Analytics you can easily check how many are the local visitors and how many are visitors outside of your area. If you are getting good website traffic, you can still cater them without having to open up a store but by an e-commerce website.

Understand The Consumer Behavior:

It happens most of the time that the consumers just visit a shop but end up buying nothing, the reasons could be anything. E-commerce development gives you the privilege of you finding out what can be done to retain them. You can gather data and have an insight into the problems. There are online tools and plugins which can be synced with your website and will notify you of how many customers viewed your products but abandoned it.

Have a Considerable Social Media Presence:

The internet is the best thing since sliced bread if you don’t have your presence on social media platforms, you are missing out on a lot. Most of the retail shop’s owners and mid enterprises have understood the importance of social media presence and a lot of retail shop owners are doing this. Giving your customers the privilege of buying items the very moment they have their eyes on them is what determines your sheer presence and is a factor that affects the revenue making you more popular.

Advertise More Effectively:

If you still engaged in obsolete methods of advertising like distributing pamphlets, leaflets, a small column in the newspaper etc. Then you need to rethink and modify your marketing stratagems. E-commerce development services have the opportunity to run advertisements that meet the perspective of customers directly. The good thing is that you can represent the ads the way you want. Apart from it, there are other ways to promote your products and advertise online promotions through email marketing, content marketing, social media forums etc. The crux is that with E-commerce websites, the advertising opportunities grow significantly.

Keep Track Of Consumer Data Insight:

Every time customers visit your website, they look for specific items and if they find it they will definitely purchase it. So, you can track their navigation through the site and can see what items are in demand and what products consumers are buying the most. This will eventually help you to improve your SEO and provide a better shopping experience to the customers and cross-sell effectively.

Fewer Overheads With E-Commerce Websites:

The financial cost to get started with an e-commerce website is relatively low as compared with retail shops as websites avoid many parameters like rent, utilities, floor staff etc. Albeit, e-commerce websites just require an initial investment but the profits are manifold and the costs associated are minimum.

More User-Friendly:

If you allow your customers to shop from anywhere, everywhere and when they want, it will be beneficial to your business. People like to enjoy things as per their comfort and shopping online gives them that. More and more people are turning online to get shopping done and the e-commerce site which takes care of their comfort and demands will garner more revenue. E-commerce websites actually help you drive more in-store traffic.

E-commerce development is imperative and is the best alternative to the retails shops. It integrates your operations with the customer’s demand helping you to grow your business exponentially.

Technology Helps Your Business

Does your business enjoy a symbiotic relationship with technology? Surprisingly, businesses are quite slow to adopting the digital way. In today’s scenario, technology can give your business a complete makeover yet, people are clueless as what is going wrong in their strategies and where do they lack? 

Every business starts with a great idea and after shaking the domestic market, you’re eyeing the international clients and with that, it demands a change in the behavior with regard to conventional business process. What further excites the changing behavior is technological factors. The rapid development of technology has lead to the new doors of opportunities but unlocking the relevant one is vital to have a competitive advantage over others. Also, there are some tactics that help you keep up with new trends and innovative services to be at the top of the pyramid.

With the new market, you have to master new tricks and have to market your products in new ways while presenting immense value to customers.
So let’s begin the process of exploring new markets.

Factors Affecting Business Process:

Business Process:

Integrating modern technologies with your business process makes your business strong and while targeting new clients, you have to identify your core competencies also, you need to run SWOT analysis (Strengths, Weakness, Opportunities, Threats). This way you will be in a better position in identifying your objectives embracing the changes with open arms.

Sustainable Competitive Advantages:

Traditional business models cannot lead you where you want to go as with the new market comes the new opportunities. Implementing strategic plans is the key to moving ahead. Moreover, you should embrace the competition from a positive perspective instead of a ‘necessary evil’.

Organizational change:

Your enterprise should be agile in order to be successful. Moreover, your business should readily adopt new technologies and developing strategies in real time. Also, check who you’re boarding in your team and don’t fall behind the technology curve.

So Here’s How You Can Expand Your Business:

# What’s Your Game Plan:

You were a huge success in the domestic markets, great!!! Can the same traditional strategies bore the same results? Yes, it can but with a little bit of modification and experimenting. When competing on a global level, formulating new strategies require some new planning and before that, you should conduct a market analysis, know who are your competitors and how you can change the game plan. There are other factors that fit into the equation like logistics, work culture, business customs etc. There are resources that will help you in getting started.

# Create A Fluid Organization:

Look for who is in your team captivate those people. In order to create a good impression globally, the first thing you need is to have is a fluid and agile organizations. Technology doesn’t drive success alone, it’s the people using the same technology and implementing agile business process do. Hire a flexible team that can take team’s talent to a whole new level.

In simple words, you need to reshape your organizations and tap into different culture and core capabilities. The Key characteristic of an agile company is that it focuses on human capital, resources available, knowledge of market niche. Just remember, agility is a top-down approach and the right mindset is the key here.

# Testing Your Strategies:

Before targeting the global audience, test your strategies and implement it in markets with low barriers to entry. You can cherry pick your marketplace that could prove a good practicing grounds before shooting off in style. Before entering any market, set realistic goals with one step at a time so that you could get a fair idea of geographic proximity.

# Finding the visual cue that works for your business:

Businesses first, need to create a road map and consider where they stand in the market competencies. For instance, there is a huge scope in B2B marketing and including it in your business strategy and can magical elements to your services and products. You need to identify where you are heading towards and what will be the consumer behavior. Once you have stricken the cord with the audience, all the pieces will fall into place and the planned results will follow.

# Segmenting Potential Export Markets:

Another key element is to tap into the new opportunities and for that segmenting potential export markets is the way ahead. It could give you a better insight of how you can move further in a much better way and how to target potential customers and more importantly, how to reach them.

Good News for All Business Owner

Is your business on the right track? Do you have any idea where is it heading towards? How successful your strategies are? We live in a world of uncertainty and how can we cope best in this uncertainty age? Simply, by tracking progress and noticing changes even the subtle ones.

You might think that your business is just doing fine but in reality, the truth is something else. Just one wrong step could turn your business into a financial hole but that’s not what we will be discussing here.

According to a study, 8 out of 10 businesses fail within the first 18 months. A whopping 80 percent crash and burn. But we have to understand the reasons behind the failure and what we can apply to our own business ventures. The primary reason is that most of them don’t have a solid plan A and are clueless about the alternative plans; hence, they simply run out of cash. The cracks in the foundation start well before the actual day of the collapse.

Want To Drive More Productivity?

I see lots of hands being raised!!!!!!!

Before we start our journey, you have to ask yourself “what’s your business story?” Various aspects define your business and it’s imperative to know all of them. Overlook any of the aspects and the financial collapse starts. When focusing on your business objectives, people often forget to consider other parts of the organization that is in line with the business growth. For instance, when you don’t have enough manpower but say “yes” to every project or not having enough cash flow, skilled team of professionals, resources, infrastructure etc. can be detrimental to your growth.

When on a business venture, the last thing we focus on is the direction we have chosen and have no idea if the path chosen would guide us to our destination. But if address our failures upfront i.e. before it’s late, then we’ll be less likely to fall victim to the financial catastrophe.

Here’s another statistic to go through.

About half of the employer establishments survive at least five years and only 1/3rd survive ten years or more. What dampens the figure is that almost 65% of new businesses don’t even make it to the ten-year mark.

What are the reasons businesses fail to thrive and why there’s a bleak chance of their survival assuming that they are doing just fine? This is the very reason of downfall, keep assumptions that everything’s perfect, hence, increasing the odds of business failures.

There are few ways that can ensure that your business is in the right direction. So, let’s sink in.

Getting in touch with customers through deep dialogue.

Analyzing your relationship with customers can bring you a sea of opportunities. Get in touch with them more often and have the complete understanding of them to growing your business. Everything you do just think from your customer’s perspective as it is imperative to your success and then accomplish all your objectives.

Just remember that you have many doors of opportunities and customers are the key to unlocking the relevant one.

Know where you’re going :-

Know where you’re going

Every business starts with a bright idea but it takes more than an idea to giving it a shape. You might be having an idea now or maybe you had one before or you will have in future but there’s no point if that idea remains in your head only or on paper. You hope that your idea will go viral let you sell out in five years for megabucks (as in the case of WhatsApp). The point is that you should think years ahead of now and imagine where your business will be in the next five years and then start working on it. Moreover, this path is quite lucrative and has many alternatives but it’s up to you to sticking your plan.

Also, customer-oriented plays an important part, therefore, your strategies vary. For example, if you have an e-commerce store, then you will target a specific audience, if it’ an educational portal, then the audience is different. It’s similar to the genres of cinema people love. Different objectives require a different kind of strategy.

Know why you’re going :-


You might have observed that every time a new company becomes successful, then bigger fish in the market buys them. WhatsApp, Instagram, Nokia etc exemplify it. If your goal is to sell your company after years of profitable growth, then your approach should be different. In order get noticed you have to do something out of the box and your efforts should be unique. Similarly, if your aim is to opposite to that, then you’ll need to demonstrate potential even if you never make a profit.

Plan your course :-

Business Plan

Once you get in the flow, you have to maintain that momentum and get going towards achieving your goals. You should always analyze every step before implementing it being aware of its pros and cons. Analyzing your strength and opportunities along with that of your competitors and the niche market. The result of your efforts will be a list of objectives to help you reach your goals.

Even when going through the rough phase, your objective should be to maximizing profits and to track your progress in order to achieve the goals you have set.

The bottom line is that strategic planning will assist you in choosing the right direction. Whether in good times or bad times, the strategies you implement determine the progress of your plan. Take some time off and try to understand what your objectives are and which course of action best suits you.


As a business owner, you don’t want to limit your capabilities and cannot rely on what you already have. It’s time to broaden your horizon and decide what your organization needs to invest in the coming time. Now is the time to do a quick check up of your business and decide what to include in your planning process. 

Your hard work is now paying off and you’re reaping all the success but that calls for an immediate attention for moving forward making your business faster, better and more profitable. Analyzing the market scenario, having relevant offers, implementing resources, calculating all risk factors, application software etc. are a core part of your success. While you know how to use and manage your existing IT Infrastructure but you need to have the right technology partner that can complement your professional attitude. You cannot rely on the existing business process and with time, it becomes obsolete and results in inefficient practices. On the contrary, the right technology can help improve and grow your business. The right technology can enable business growth and provide a competitive advantage.

We’ve highlighted some key pieces of technology that you should invest in. We’ve outlined them below:

Mobile Access:

This goes without saying, as the world is going mobile. You can provide on the go services to users and can connect with them instantly. With the mobile app, you can easily target a larger audience and can convey your message effectively and efficiently. The number of people accessing the internet on mobile devices has surpassed and is proliferating. They can connect with you immediately.

With mobile apps, you can easily target users with location-specific messages. You can integrate geo-location technology into the mobile application and can target consumers at the right time and place. By investing in mobile app development you enhance user engagement and satisfaction.

Also, you can:
– inform users of new products/services via push-notification.
– Sync your social media accounts with the app
– better marketing and promotion
– be visible all the time
– stand out from the crowd

Data Management and Analytics:

Analyzing data isn’t just for enterprise anymore. It can give you an insight on growing your business. Data analysis helps you in identifying new market stratagem and on ways to increase user engagement and satisfaction, customer retention, enhancing performance, user experience and much more.

You can study customer behavior and can get helpful inference. Things like the products customers like, which path they take on your site etc. Analytics solution can help you dig deeper into customer’s mind and you’d be able to organize and structure your site in a better way.

Plug-and-Play Integration:

Sharing data and providing users with valuable information is essential for growth as it helps you provide the kind of experience users are expecting. Ensure that your apps or site are compatible with other platforms and offer plug-and-play connectivity. There are lots of Enterprise Application Integration (EAI) tools for plug-and-play approach that enable the integration of software application and hardware systems.

Cloud Computing is Effective:

Cloud computing is not only for storing, managing and processing data using a network of remote servers but a platform for collaboration in real-time. It prevents you from spending millions in operating data center and you don’t have to invest in utilities, facilities, hardware and other aspects of operations.

Cloud services let you meet clients virtually and easily share data via shared storage. This reduces a significant amount of time improving customer experience and services.

Automate Where You Can:

You can eliminate redundancy in your process and improve it for the business growth and is the fastest way to enhance efficiency and performance. Automation can save you some time and efforts. You can set up automated emails, automatically add contact information into Excel spreadsheet, workflow, and other functionality. It lets you avoid human error and saves time in its execution and lets you centrally and accurately control application change. With Automation services you can gain control over application, change, deployment, packaging, recovering, troubleshooting etc.

Simply put, Technology enables you to spend your valuable time on growing your business instead of focusing on redundant processes. Embrace new ideas, new solutions and empower your business.