CWS Technology

In the realm of mobile app development, two giants stand tall: Android and iOS. The battle between these two platforms has been ongoing, with each boasting its own set of strengths and weaknesses. Whether you’re a developer or a user, understanding the nuances of each can be crucial in making informed decisions. In this blog, we’ll dive into the world of Android and iOS applications, comparing their features, development processes, and market dynamics.

Android App Development Services: Harnessing the Power of Diversity

Android, with its open-source nature, offers a diverse ecosystem for developers. From smartphones to tablets, wearables to IoT devices, Android caters to a wide range of hardware platforms. This diversity presents both opportunities and challenges for developers. While reaching a larger audience is enticing, fragmentation can complicate the development process. However, with the right expertise and tools, developers can navigate these challenges seamlessly.

iPhone App Development Services: Crafting Exquisite Experiences

On the other side of the spectrum, iOS provides a curated and uniform environment for app development. With a limited range of devices and strict guidelines, iOS offers a seamless user experience across different Apple products. This uniformity simplifies the development process, allowing developers to focus on refining the user interface and experience. Additionally, the affluent user base of iOS devices presents lucrative opportunities for businesses targeting premium markets.

Understanding the Impact of Platform Choice on App Success

It’s fascinating how Android and iOS offer such distinct environments for app development, each with its own set of advantages and challenges. Android’s open-source nature indeed fosters diversity, catering to a wide array of devices and opening doors to a vast user base. However, this diversity can also lead to fragmentation issues, requiring careful navigation by developers.

On the other hand, iOS’s curated environment provides a streamlined experience for both developers and users. The uniformity across devices simplifies the development process and allows for a more focused approach to refining the user experience. Moreover, iOS’s affluent user base presents appealing opportunities for businesses looking to tap into premium markets.

Ultimately, the choice between Android and iOS development often depends on factors such as target audience, project requirements, and business objectives. Some may prioritize the broader reach of Android, while others may value the consistency and quality associated with iOS development. Regardless of the platform, having the right expertise and tools is crucial for success in today’s competitive app market.

Comparative Analysis: Android vs. iOS

Android and iOS are two dominant platforms in the mobile app ecosystem, each with its unique characteristics and advantages. While Android offers flexibility, hardware diversity, and a larger user base, iOS provides a more controlled environment, uniformity in hardware, and a curated app ecosystem. The choice between Android and iOS depends on factors such as target audience, development requirements, and business objectives.  Here’s a comparison of Android and iOS applications across various aspects. Now that we’ve explored the individual strengths of Android and iOS, let’s compare them head-to-head:

  • Development Environment:
    • Android apps are primarily developed using Java, Kotlin, or in some cases, C++ with the Android SDK.
    • iOS apps are developed using Swift or Objective-C with the iOS SDK.
  • Market Share:
    • Android has a larger global market share compared to iOS, primarily due to the availability of a wide range of devices from various manufacturers.
    • iOS holds a significant market share, particularly in regions like North America and Europe, where iPhones are popular.
  • App Distribution:
    • Android apps are distributed through the Google Play Store, which allows for easy publishing and updates.
    • iOS apps are distributed through the Apple App Store, which has stringent review processes but provides a curated experience.
  • Fragmentation:
    • Android platform is known for its fragmentation, with numerous devices running different versions of the operating system and varying hardware configurations.
    • iOS devices are more homogenous, with a limited number of device models and a higher adoption rate of the latest iOS version.
  • User Interface Guidelines:
    • Android follows Material Design guidelines, emphasizing visual hierarchy, grid-based layouts, and consistent use of color and typography.
    • iOS adheres to Human Interface Guidelines (HIG), focusing on clarity, deference, and depth, with an emphasis on intuitive navigation and consistent user experience.
  • Monetization:
    • Both platforms offer various monetization options, including in-app purchases, subscriptions, and advertisements.
    • iOS users generally tend to spend more on apps and in-app purchases compared to Android users.
  • Development Costs:
    • Android app development may require additional resources and testing due to the need to support multiple devices and screen sizes.
    • iOS app development can be costlier initially due to the higher cost of Apple devices required for testing, but it may result in lower ongoing maintenance costs due to fewer device variations.
  • Security:
    • iOS is often perceived as more secure due to its closed ecosystem and strict app review process.
    • Android has faced more security concerns due to its open nature, but Google has implemented various security measures over the years to address these issues.
  • Customization:
    • Android offers more flexibility and customization options for both users and developers, allowing for greater control over the user experience.
    • iOS provides a more consistent and controlled experience, with limited customization options for users and stricter guidelines for developers.

App Showdown: Android vs. iOS – Which Reigns Supreme?

India’s booming tech industry is fueled by a large pool of skilled developers, innovative startups, and established IT companies. These professionals possess expertise in various technologies, including Android and iOS app development, and are well-versed in the latest trends and best practices.

By collaborating with Indian developers, businesses can leverage their technical proficiency, creativity, and cost-effectiveness to bring their app ideas to life. Whether it’s developing a feature-rich Android app or a sleek iOS application, Indian developers have the skills and resources to deliver high-quality solutions that meet the unique needs of businesses and their target audience.

Furthermore, India’s vibrant startup ecosystem and collaborative work culture foster innovation and experimentation, making it an ideal environment for app development. By partnering with Indian developers and startups, businesses can access fresh ideas, cutting-edge technologies, and agile development methodologies to stay ahead of the competition and create apps that stand out in the market.

Conclusion: Choosing the Right Platform

In conclusion, the world of mobile app development is vast and ever-evolving. By understanding the nuances of Android and iOS, businesses can make informed decisions that align with their objectives. Whether you’re embarking on a new app venture or looking to enhance an existing one, leveraging the expertise of Indian developers can set you on the path to success.

Are you thinking of launching a business or revamping your website? Then, professional web development services can help. From eCommerce stores to online stores, small business websites, to corporate sites, a web development company can provide the expertise you need to create the perfect website for your needs. 

CWS Technology, a global powerhouse in the tech industry, offers a comprehensive range of services that cater to businesses of all sizes. Providing top-quality software design and development, CWS Technology also specializes in creating outstanding websites and responsive web solutions. With a worldwide reach, the company ensures that clients receive premium web development services, specifically tailored to elevate their businesses to the next level. By fostering long-term relationships with clients, CWS Technology consistently delivers creative, innovative and scalable solutions that drive business success and growth across the globe.

The Need for Professional Web Development

Having a website for your business is no longer optional – staying competitive in today’s digital marketplace is essential. But building a website isn’t as easy as it looks, and hiring a professional web development company is the way to go if you’re serious about getting the most out of your website.

Here are ten reasons why it pays to hire pros for web development:

Scalability and Customization

A professional web development team can create custom features tailored to your company’s needs, so your website will be organized and unique. They can also set up your website with automated systems so that it scales up quickly as the needs of your business expand over time. Here are just some of the ways a professional web development team can help you:

  • Create custom features that enhance usability while ensuring uniformity across multiple devices
  • Develop backend systems and database structures to enable easy scalability
  • Develop desktop and mobile applications that are synchronized with the main website

Strategic Coding and Framework Solutions

Sometimes, it’s easy to forget that web development involves more than just creating a visually pleasing website. A professional web development company understands the importance of strategic coding, frameworks and security measures to ensure any website builds are secure and built for the future.

Strategic Coding

A professional web development team understands that each website build is unique. That’s why they use strategic coding techniques to ensure the code is robust, secure and scalable. This provides the best usability and user experience regarding navigation, accessibility and speed performance when visitors visit your site.


Frameworks allow developers to have an organized platform for coding

Security and Safety

A professional web developer will also set up safety protocols such as firewalls, malware scanners and content filters which block harmful or malicious content from entering your server. This ensures that your website visitors are kept safe, and potential threats are kept out of your network. Lastly, a professional development team can help you to ensure compliance with data protection regulations such as GDPR (General Data Protection Regulation) or CCPA (California Consumer Privacy Act).

Continuous Support & Maintenance Services

Regular Updates & Improvements

Software constantly evolves, so your website must keep up with the latest technology trends. In addition, professional web development agencies will update your website with bug fixes, improvements, and compatibility issues.

Security & Data Protection

Security and data protection are also essential considerations for web development. Professional developers can advise you on the best measures for protecting your data from malicious attacks. 

Quality Assurance & Testing Services

In terms of quality assurance, here are just some of the benefits you can expect when you hire a professional web development company:

  • Cross-browser compatibility: No matter which browser visitors use to access your website—Chrome, Firefox, Safari—everything looks and functions as it should.
  • Device compatibility: Your site works perfectly on any device, from desktop computers to smartphones and tablets.

Multi-Device Compatibility & Responsiveness

Nowadays, with everyone having access to mobile devices, your website must work important, your website works seamlessly on all of them. That’s why hiring an experienced web developer is essential for building a professional website: 

Professional Design

You want your online presence to make a good impression. With a professional web developer at work, your website will look polished and respect established standards in digital design.

Quality Check

Because developers test all kinds of scenarios while building your website, you’ll have peace of mind that the final product will perform flawlessly on any device or browser. 

Search Engine Optimization (SEO) Services

You may not think much about it, but SEO—or Search Engine Optimization—goes hand in hand with having a great website. Professional web development companies will have an SEO specialist who can plan steps to optimize your website for search engines, helping you achieve greater visibility and reach more potential customers or users.

Having a professional web development company on board with your business gives you access to SEO services like:

1. An overall audit of current SEO performance

2. Strategic recommendations for improvement with the utmost attention paid to top search engine ranking metrics

3. Rearrangement of existing pages for better user experience

Branding & Graphic Design Services

A good web development company will use the latest design tools and techniques to create outstanding visuals on all devices – desktop, mobile, tablets, etc. This will help ensure that your brand looks its best no matter where customers view it.

Professionalism and Reliability

A reliable website also carries with it an excellent reputation. If a customer visits your site and finds it easy to use and navigate, they’ll likely leave with a favourable impression of your business. Professional web developers can also help ensure visitors have a positive experience using your site by providing reliable technical support.


So, suppose you’re looking to improve the functionality of your website and make it more appealing to your target customers. In that case, there’s no better way to get a professional web development company working for you. By hiring a team of experienced professionals, you can rest assured that your website will look and work exactly as you need.

Before getting deep into the blog, let’s understand firstly the meaning of e-commerce. E-commerce is also known as Electronic Commerce in a layman’s language and it is the procedure of buying and selling else one can also say the trading of products online or through the internet.

Generally, e-commerce business runs through registering a suitable name of the business and making a website for the same and it runs on the various technologies i.e. mobile commerce, electronic funds transfer, supply chain management, internet marketing, online transaction processing, electronic data interchange, inventory management systems, and data collection systems.

If any of the organization or individual is planning to start their e-commerce business, then let us inform you that there is much best e-commerce website development company in USA who will provide you with a wide variety of ideas as per your budget. And nowadays e-commerce business has put positive as well as negative impact on people as it is much for the traders to reach people from all over the world in fewer expenses as compared to traditional method.

As well as an individual who wants to list their products on the e-commerce websites can do it without having a shop i.e. they can store their stock at their home or any warehouse and deliver the products online as per the customer’s requirements. While on the other hand companies who are well established in the market are finding difficulty in their sales as there are many competitors are entering in the market for the same products and making new and improved selling strategies. So, go over the internet and enter the phrase e-commerce website development company in USA for developing your e-commerce website.

Some of the examples of big companies who have entered the e-commerce market and raise the standards of the business and those companies are – Amazon, Flipkart, Blockbuster etc. And the negative impact that e-commerce business put on society is that there are many companies who are frauds as they sell anything in the name of particular quality and the product.

So, interested ones can go through the internet and search best ecommerce website development company in USA for starting their business and earn profits.

In today’s fast-paced digital world, having a robust online presence is essential for businesses. Experience matters a lot when selecting a web development company. How do you explore and find the best fit? Here’s a detailed guide to help you navigate through this important decision.

Key Factors in Search for expertise in fields for a prefect Web Development Company

How to explore the best Web development Company?

Understand Your Needs

Hiring a Dedicated Developer

Hiring a dedicated developer might be an essential step depending on your project’s complexity and unique requirements. A dedicated developer ensures personalized attention and customization.

Website Design and Development

Understanding your needs in website design and development helps you find the right company that can deliver both aesthetics and functionality. You must choose a company that aligns with your vision and business objectives.

Look at Their Portfolio

Examining the portfolio of a company gives you insights into its style, quality, and range of services. Looking for the right web development company is essential for the success of your online plans in areas such as:

Hiring Web Developers from India

If you’re considering hiring web developers from India, check their portfolio to ensure they have worked with international clients and understand the specific needs and standards required.

Hiring Dedicated Software Developers from India

For more specialized projects, consider hiring dedicated software developers from India. Again, looking at their previous works will help you understand if they have the expertise required for your particular project.

Consider Their Technical Expertise

Make sure the company is up-to-date with the latest trends and technologies in web development. This expertise ensures that your website will be modern, responsive, and user-friendly.

Exploring CWS Technology – A Leader in Web Development

When exploring options, you may come across CWS Technology, a name synonymous with top-notch web development.

Comprehensive Web Design and Development Solutions

CWS Technology stands out with its comprehensive approach to website design and development. Their team ensures that every aspect of your website is carefully crafted, from the user interface to back-end coding.

Dedicated Team

Hiring a dedicated developer from CWS Technology ensures that your project is handled with utmost care and precision. Their team of experts provides personalized solutions tailored to your business needs.

Outsourcing Options

CWS Technology provides excellent options for those interested in hiring website developers from India or hiring dedicated software developers from India. Their outsourcing services offer quality and affordability without compromising on quality.


Exploring the best web development company requires careful consideration of your specific needs, a thorough examination of potential companies’ portfolios, and an understanding of their technical expertise. Whether you’re considering hiring a dedicated developer or looking for comprehensive website design and development solutions, companies like CWS Technology provide a one-stop solution for all your web development needs.

Hiring web developers from India, CWS Technology can offer global expertise to help you build the perfect online presence for your business. Remember, choosing the right web development company is not just about getting a website; it’s about building a digital strategy that aligns with your business goals and paves the way for your success.

e-commerce development services

Tax, rent, electricity bills, utility bills, business rates and with never-ending to-do lists always keep you occupied and you always left with little, if any, time for your retail shop and to grow your business consistently. It makes sense for business owners to take their business to the online platform and to find ways for expanding their customer base. A business only grows when it reaches new customers and is capable of turning visitors into potential clients and communicates effectively with the existing ones.

We live in the digital era, where everything is available online, just a few clicks and you will get the information about anything. It has changed the way consumers shop these days, they know about your store without stepping into your retail shop. But, only if you have an E-commerce site, else they won’t even know that you exist. The fact is, if you want to stay in the competitive market, you need to invest in e-commerce development services to help you go beyond the restrictions of only catering to a physical location. You can outreach global clients, thereby, increasing sales of your products.

E-commerce provides opportunities for businesses to reach more consumers which are a feasible way to increase the revenue. If you are still skeptic or not convinced, then have a look at the following reasons as to why you need to consider having an e-commerce website for your retail shop:

Reach New Customers Through Your Site:

E-commerce websites help you grow your client base, adding more and more customers. People who have never been to your shop just because it’s too far or that they have better options, can now find and visit your store online. Through your service, you can retain most of the clients without having to run after them.

Know Of Your Website Traffic:

Most of the customers of a retail shop are from the region where it has been set-up and the probability of having consumers from another region is just next to impossible but if you have an e-commerce website then you will know where is your website visits coming from? Using Google Analytics you can easily check how many are the local visitors and how many are visitors outside of your area. If you are getting good website traffic, you can still cater them without having to open up a store but by an e-commerce website.

Understand The Consumer Behavior:

It happens most of the time that the consumers just visit a shop but end up buying nothing, the reasons could be anything. E-commerce development gives you the privilege of you finding out what can be done to retain them. You can gather data and have an insight into the problems. There are online tools and plugins which can be synced with your website and will notify you of how many customers viewed your products but abandoned it.

Have a Considerable Social Media Presence:

The internet is the best thing since sliced bread if you don’t have your presence on social media platforms, you are missing out on a lot. Most of the retail shop’s owners and mid enterprises have understood the importance of social media presence and a lot of retail shop owners are doing this. Giving your customers the privilege of buying items the very moment they have their eyes on them is what determines your sheer presence and is a factor that affects the revenue making you more popular.

Advertise More Effectively:

If you still engaged in obsolete methods of advertising like distributing pamphlets, leaflets, a small column in the newspaper etc. Then you need to rethink and modify your marketing stratagems. E-commerce development services have the opportunity to run advertisements that meet the perspective of customers directly. The good thing is that you can represent the ads the way you want. Apart from it, there are other ways to promote your products and advertise online promotions through email marketing, content marketing, social media forums etc. The crux is that with E-commerce websites, the advertising opportunities grow significantly.

Keep Track Of Consumer Data Insight:

Every time customers visit your website, they look for specific items and if they find it they will definitely purchase it. So, you can track their navigation through the site and can see what items are in demand and what products consumers are buying the most. This will eventually help you to improve your SEO and provide a better shopping experience to the customers and cross-sell effectively.

Fewer Overheads With E-Commerce Websites:

The financial cost to get started with an e-commerce website is relatively low as compared with retail shops as websites avoid many parameters like rent, utilities, floor staff etc. Albeit, e-commerce websites just require an initial investment but the profits are manifold and the costs associated are minimum.

More User-Friendly:

If you allow your customers to shop from anywhere, everywhere and when they want, it will be beneficial to your business. People like to enjoy things as per their comfort and shopping online gives them that. More and more people are turning online to get shopping done and the e-commerce site which takes care of their comfort and demands will garner more revenue. E-commerce websites actually help you drive more in-store traffic.

E-commerce development is imperative and is the best alternative to the retails shops. It integrates your operations with the customer’s demand helping you to grow your business exponentially.

psd to wordpress conversion



In today’s digital age, having a captivating and functional website is essential for any business or individual looking to establish a strong online presence. With the increasing popularity of WordPress as a versatile and user-friendly content management system (CMS), converting a PSD (Photoshop) design into a WordPress website has become a popular choice for creating stunning and interactive web platforms. In this blog, we will explore the benefits of PSD to WordPress conversion and how it can help you achieve a responsive and feature-rich website that leaves a lasting impression on your visitors.

Why Choose PSD to WordPress Conversion?

  • Seamless Responsiveness: In a world where users access websites from various devices, having a responsive website is paramount. PSD to WordPress conversion ensures that your website automatically adjusts to fit different screen sizes, providing an optimal user experience on desktops, laptops, tablets, and smartphones.
  • Customization and Flexibility: WordPress offers a vast array of themes and plugins, allowing you to customize your website to match your unique brand identity and business requirements. During the PSD to WordPress conversion process, your design can be tailored to incorporate specific functionalities and features, ensuring a truly personalized website.
  • User-Friendly Content Management: One of the primary reasons for WordPress’s popularity is its user-friendly interface. After the PSD to WordPress conversion, managing and updating your website’s content becomes hassle-free, even for those without extensive technical knowledge.
  • Search Engine Optimization (SEO) Benefits: WordPress is inherently SEO-friendly, making it easier for search engines to crawl and index your website. A properly optimized website can help improve your search engine rankings and increase organic traffic.
  • Enhanced Interactivity and Functionality: Through PSD to WordPress conversion, static designs can be transformed into dynamic and interactive web pages. Integrating features such as contact forms, sliders, social media widgets, and more can enhance user engagement and drive conversions.

CWS Technology: Your Expert Partner in PSD to WordPress Conversion

At CWS Technology, we take pride in our PSD to WordPress conversion expertise. Our experienced team of WordPress developers is well-versed in transforming PSD designs into fully functional and captivating WordPress websites. By leveraging the latest coding standards and responsive design techniques, we ensure your website looks great and performs flawlessly across all devices. Whether you need a corporate website, an e-commerce platform, or a portfolio showcase, our PSD to WordPress conversion services will bring your vision to life with precision and excellence. Partner with CWS Technology and unlock the true potential of WordPress for your online success.

Your site annoying user

One of the aspects of your site is not to annoy users. So why is it that so many websites face rejection? The websites are full of elements still visitors refrain from clicking the button and bemoan over and over again.

Hardly you know that users are pressing the back button, shortly after visiting your website.


And you can’t figure out the problem of generating less web traffic (maybe none) or your traffic just isn’t converting into leads and queries. This could be that your site is annoying users, thus, you need to focus more on web development services to retaining your users.

Imagine there’s a new restaurant in your vicinity that you’d been dying to try out. You pull up your smartphone with good internet connection and search for their site to get the relevant details, but you struggle with its site and end up not getting the desired information you were looking for. Hence, you give up and instead choose another one.

That could be your website. It might be confusing and difficult to use. The reality is that most of the sites have the same appearance and offer the same functionality. It’s not easy to create a beautiful website as you have to keep certain things in your mind and to eliminate negative factors. As poor user experience results in poor conversion rates, high abandonment rates, poor organic search rankings etc.

It’s time to stop annoying users and to resolve all the issues that are obstructing your conversion rate.

Here are some of the offenders!!!!

Yes, this tops the list. All most every website use Popups but bombarding users with Popups would prompt them to leave. The key here is to have patience. Don’t try to greet users with Popups, instead, wait for the right moment while users get familiar with your site. The sooner you show them, the sooner they will go. Don’t set the probability of rejection high in the first place.

It Takes Forever To Load:
With so much of options, they’re also making us impatient when it comes to waiting for the site to load. People expect websites to load within few seconds and abandon them if the time exceeds. To top it all, you have fierce competition and people will abandon sites that load slower than the competitor’s websites.

Even a delay of one second can decrease user satisfaction. So, test your site’s speed and check where you stand. Slow loading time affects conversion rates. Moreover, sometimes the problem could be with the mobile service providers impacting brand perception but your site will be at loss. Therefore, you have to optimize your site’s performance irrespective of the circumstances. Other factors that impact site’s speed are file size, image size, videos, codes etc.

Don’t make users wait as they might be having a good broadband connection but due to slow pages, they’re likely to leave.

Not optimized for mobile, Not good for them:
You can relate to the example mentioned above. While browsing a website on mobile devices, if you find it difficult in navigating through the site or have to put in extra efforts to reading, then you’d leave. Forced to scroll side-to-side and have to zoom in zoom out are some painful examples of bad user experience.

Recently, Google announced that a new mobile-friendly algorithm has been introduced to rank sites on the basis of their performance on mobile devices and it would improve the web browsing experience for mobile users. So if your site isn’t mobile-optimized, then you will lose out significantly in the organic search rankings and that’s why you’re missing out on all the traffic.

Navigating Is Dreadful:
Another reason could be that navigating through your site is dreadful i.e users are not able to find what they are looking for as everything is unorganized. They have no idea where to look for and where to click.

You are probably losing them simply because you didn’t provide any direction on your website. Include titles, headlines, product description that clearly explain users how to take the next steps. In simple words, Navigation should be smooth, intuitive and straightforward. It is the essential aspect of your site and could mean the difference between bounce rate and website conversion rate.

Blah-Blah Text:
Information is good as long as it is succinct and precise. Too much of content would not result in any function. People generally skim through the lines, though, look for more actionable content, such as hyperlinks, product descriptions, features etc.

Your site is not a novel, therefore, don’t bombard users with irrelevant content. The matter becomes worse when they access your site through mobile devices and too much text can definitely make them hit the back button.

For instance, you must have observed that the introductory paragraph is usually too long, so users skip it. Instead, you can keep it concise and easy to digest so as to increase usability. Use fewer words but use them effectively.

The bottom line is that you can’t take usability for granted. Ensure that your website is well-organized that makes the most sense for the visitors. So why not having a profound website that works for your business. Make the necessary changes as it’s never too late.

While nobody can deny that Mobile has altered the landscape of communication, what we are now witnessing is the growth in the mobile app development market. Mobile overtook desktops as people’s preferred device to access the internet. Mobile internet is growing at the expense of all other media as the majority of the internet usage is through mobile devices.

Mobile apps continue to achieve major milestones illustrating their popularity and with this new avenue, it has opened new opportunities for retailers, publishers, marketers etc.

Developing a mobile app is the not the only step, perhaps, it’s the first step towards success and as a developer, you need to think from user’s perspective as what makes them click the “download” button. You need to make your presence felt in the niche market so that users can connect with you. Leave no space for mistakes and before the completion of the process ensure that you have marketing tactics ready in your arsenal so that you can shoot the moment your app is ready. However, deploying reliable mobile app marketing strategies gives you an edge over others making users to click the download button more often.

Since it has become a popular medium, there’s a thin line that you shouldn’t cross to avoid making mistakes that will prompt them to seek alternatives.

So here are some Don’ts in front of you that you should avoid at any cost.

Apps are not the simplified version of websites:

Apps are not mini versions of websites. Though, they are the smaller version of websites enabling the exact features and functionality but navigating through a mobile app is completely different as compared to desktops. Both of them offer different navigation experience, therefore, should be treated differently.

You cannot emulate all the functionality of a website in an app as the screen size shrinks and so, do the input feed and any disturbance in user experience will make users quickly discard the app. What you can do is to first, analyze which functionality you need to focus on and how you can present the mobile version without missing out on anything.

For instance, you can have a look at Facebook. The Facebook website uses column layout for displaying content in the center and advertisements in sidebars on the left/right while on the other hand, the Facebook mobile app displays only the main content providing users with a streamlined view.

First App Development followed by marketing strategies:

Developers often think two steps ahead of time, though, sometimes it could lead to unfavourable results. The aim of mobile app marketing is to let customers know your services so that it could sell itself and even before commencing the development cycle, they start thinking of how to cash in their efforts. That’s where you need to pause, instead of dreaming of impressive download figures focus on mobile app development.

Just develop a great app back it up with an effective marketing strategy it’s as simple as that. This is imperative to ensure the long-term sustainability of your business.

Downloads are Good but retention is better:

The download figures can be impressive but that figure doesn’t solely determine your app’s success, retention does. For a real and long term sustainable profit, you need to work towards better retention i.e. keeping users who have used your app once. The lifetime value of users is one of the important metrics to evaluate performance and profitability. Keep users engaged and provide them with reasons to keep coming back. You can implement user engagement resources such as subscriptions, push notifications, in-app purchases etc. and retain your user base.

Neglecting ASO(App Store Optimization) :

Don’t make it hard for people to finding your app as there are other applications in the App store. Just like we have SEO(Search Engine Optimization) for making websites visible on search engines, we have ASO(App Store Optimization). You need to optimize your app to make it discoverable. Have right keywords, title description in your app page and have high search volume.

There are some tools like SearchMan, MobileDevHQ, Appnique for improving ASO so that users will easily find your app in the App store.

Just a reminder that ASO varies from platform to platform(iOS or Android) so ensure that you tailor to the specific ASO of the different platforms.

No, I don’t need Feedback:

You have to communicate with the audience to understand their needs as well to know where you can improve. Feedback and reviews let users share their experiences and through feedback, their voice can be heard. Let customers communicate to you through perspective, feedback, queries and views as this will ensure that your time and effort is well invested.

After all, retailers who address their customer’s concerns and issues continue to enjoy a better customer base and better retention.

Create a powerful mobile app and then put in your app marketing efforts, this way you add value not to your business but to users also. Put all the metrics in the right place and let your app connects you with millions of users.
There are some pitfalls that you should avoid at any cost. Invest in research and analysis and spend some time to drive your mobile app marketing strategies.

“If your business is not on the internet, then your business will be out of business.” 

– Bill Gates.

Bill Gates emphasised the importance of having a strong online presence. The logic is simple; you need a website in today’s fast-moving world of business startups. There are distinct ways of doing business. Some people do it for the first time (entrepreneurs) or a new role in a bigger organisation; irrespective of the position, they focus on points that could lead to more productivity and efficiency in the business environment.

The Internet has become more than just something which provides information but is all about trade. First, web development came into the picture, later, to be followed by mobile app development. Considering these facts, we can take this as a starting point for something new.

You’re just a few clicks away from getting involved in online transactions. Established businesses know everything through experience and look for new ways to make the process smoother and faster; however, entrepreneurs are also not behind. But, we hardly know what captures the user’s mind. Is it features? Functionality? Response time? Etc. They are the crux of any website/app and come later in the picture. So, what comes in the initial stage is the design. If it’s appealing enough, then visitors will connect with you.

Is Design Important?

User experience is the only aspect crucial to both users and developers. The moment you suffer in the concerned area, your business suffers. In the niche market, where performance and quality always come at the top before everything, creating a smooth user experience is key to success.

The fact is that users have many options to choose from while you’ve got only one shot. Either you can make it or break it. But let’s just focus on how you can capture that one moment and accomplish the business objectives. Your success is defined by what users think and feels about your site.

Try this simple test – Search Google for any product and click on the first couple of links. Compare their outlooks and appearance and check if you get the relevant information/product. Was it easy to navigate through the site? Was the design appealing? 

Why did you disregard other options?

The answer is simple, the first thing that captured your attention was its design. After all, design is the very first thing users see before other functionality. Therefore, having a good design is one of the most valuable factors for businesses to enhance the site’s appearance and build credibility. Users look to connect with companies digitally now more than ever, so establishing an online presence is an excellent way for brands to do so.

Importance of Design

The design provides companies with several key benefits, and here are some of them:

  • Navigation: The design is important because it defines how quickly and often users can find what they want. If it’s frustrating and complex, the vi will leave wit any second thought. A good design leads to better navigation, unlocking new opportunities and helping you with the conversion rate taking you one step closer to accomplishing your goals.
  • Icon/Logo: The logo of your company or icon of your mobile app that you utilise frequently and often in print materials or on the website is important to leave a positive impression on users so that users can recognise your brand. For instance, the moment you hear the word “Facebook”, what comes to your mind is its logo. Visual communications help users to communicate and associate with your brand.
  • An Edge Over Others: Another reason is fierce competition. There is a myriad of websites and mobile applications in the market. You’ll only get noticed when the design can draw more attention. Unless you’re on Facebook or Twitter, having the next big idea at your disposal is a prerequisite. Developers now focus on improving or redesigning existing designs to create the first impression.
  • First Impression Is The Last Impression: Your mobile/website should stand out. Though through core functionality, you can provide users with reliable services. What an app or website looks like is the first aspect users notice. Before downloading or browsing it, they’d certainly test it to see its functionality, but the design is what attracts them in the very first place. That initial visual impression affects the entire user experience and is likely to determine the ultimate success of your business.
  • Visual Spark: Design gives a graphic touch to your site, making it more appealing, something that catches the eyes instantly. The internet is a visual medium, and it’s important to use this medium to get your message spread out. You can add animations, graphics, GIFs etc.
  • Organising: Get this fact that you have only seconds to make an impression, and if you fail, then visitors will leave. Everything needs to be perfectly placed, with titles to headings to the ending of the part. Maintain consistency throughout the site so visitors easily find what they seek. What is the main content on a page, what is secondary, and what follows next sequentially? Everything on the site/app needs to have a purpose.

The design will make visitors decide whether they want to stay or leave. Putting the best foot forward is crucial, and everything else will fall in the right place. Through websites/apps, you present yourself much better and reach a broader audience, creating a lasting connection. In the end, it’s users that get to choose.

There’s more to websites/apps than the design, like features and coding standards, but those things will only make sense when visitors get attracted to the site/app in the very first place.

Take a few minutes to review your site and consider if the design is doing what it is intended for.


In conclusion, having a strong online presence is crucial for businesses in today’s fast-paced world. The design of a website or mobile app plays a significant role in attracting and retaining users. It provides several key benefits, such as easy navigation, brand recognition, and a competitive edge. As Bill Gates emphasised, not being on the Internet can result in being out of business. Therefore, companies must create a smooth user experience through good design.

CWS Technology is a leading software development company based in India that offers a wide range of services, including web development, mobile app development, and IT consulting services worldwide. They provide top-quality software design and development services for mobile applications, websites, responsive websites, creative web designs, e-commerce solutions, and more worldwide. They have a team of experts who know the latest technologies and always bring something new. They offer their expertise to assist you in solving different problems that demand other skills. Contact us if you have any web or mobile app development queries.

B2B (Business-to-business) portal or website has a vital role as the world is getting smaller and organisations are looking for a one-stop solution. As is common knowledge, the B2B portal development is a commercial transaction specific to a wholesaler and retailer or between manufacturer and wholesaler.

Need to be Demand-Specific

As in B2B transactions, the portal needs points according to the industry it wants to cater to. The portal needs to mention the products they want to offer or sell and make it easy for the purchaser to get an insight. Also, since an individual or a single end user is not considered, the procedures to simplify it can be skipped;  however, necessary modifications must be made to reach the right audience perfectly.

Consider Different Business Aspects

Have clear tabs on the portal which suggest the right option. Mention the accounts they need to hit in case they want to see the list of products or, say if they will get the price list for each product type. You may have a gallery or photo album depicting the products you offer; you may also categorise the products and place them in folders based on their price or type. Also, you may have an option of sorting, where the buyer can sort products based on their merits and type or availability. All these factors make it easy to navigate through the website and help to better and faster transactions. 

Customer Care and after Sales-service

Last but not least are the customer care and the after-sales tabs that must be prominently highlighted. This gives a good impression of the portal and the firm and provides the trust factor, which is very important. So, follow these steps and get your firm a great b2b  portal.


A b2b portal is a powerful tool to connect businesses and streamline transactions. It can help you reach a wider audience, showcase your products, and provide easy access to information. Creating a b2b portal is required. It must be user-friendly, relevant, and reliable. 

Here are some tips to conclude this blog post and introduce CWS technology.

Consider different business aspects. Make your portal easy to navigate and use. Provide tabs and categories that help the buyer find what they want. Include sorting and filtering options to narrow down the search results. Add a gallery or photo album to showcase your products visually.

These are ways to create a successful b2b portal to boost your business growth and reputation. However, if you want to take your exit to the next level, consider CWS technology.

CWS Technology is a web development and design service provider for b2b portals. They have a team of experts who can create customised and innovative portals that suit your business needs and goals. They use the latest technologies and tools to ensure your exit is fast, secure, and scalable. They also offer maintenance and support services to keep your portal updated and functional.

If you are interested in cws technology, visit Our website or contact for a free consultation.