CWS Technology

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May the force be with you but what is the force you ask!! Actually, Technology has been a remarkable force in our lives and continues to affect it to a great extent. Ever since coming into the picture, technology has not been only contributing to our lives but changing the way we live.

Over they years, Technology has created countless opportunities with endless resources which have practically changed the way things are rolled.

From auto-corrects to checking body pain, and from navigating through streets to tracing our directions, technology has been there helping out every time we end up in a maze. And that’s not all folks!!!! Owing to Technology, we have witnessed so many rags-to-riches stories. BTW how can we not mention all the social entrepreneurs out there. They are all entrepreneurs because of the Technology.

How does technology affect society

We’ve gone from Betamax to VHS to DVD to Blu-ray and now to VR. Technology is evolving at a faster rate and it’s imperative to catch up with technology, as the moment we wink there is another technological advancement.

Technology has simplified our lives in several ways including providing on-the-go services, easy access to information, internet of things, improved entertainment services, advanced communication tools and has always encouraged creativity, talent and innovations enhancing productivity and efficiency. Moreover, social networking applications have only confirmed in the affirmation of the importance of technology. Such platforms allow for smoother organization communication as people communicate instantly and at a relatively short duration.

Technology has led to the creation of jobs and has bridged the gap between the job seekers and interviewers, it has enhanced communication so that people can connect digitally with the world through platforms such as Twitter, Facebook, WhatsApp, Google etc. IoT has greatly affected architectural technology with automated features. Online banking and learning process has been expanded to a great extent with immediate and efficient results.

Let’s explore the areas where technology is changing the way we live:

Mode Of Communication

For the last decade or so, technology has transformed the way we communicate especially after the inception of the internet. For many years, communication was done merely through postcards, telegrams, handwritten notes etc. Although we had telephones in between with the disadvantage of talking to one person at a time and top of it all, there were no answering machines no caller ID to screen calls. In fact, you might have observed telephone booths and pay phones but then they are now a thing of past.

And then the internet came and changed everything emails, there were instant messenger portals like Meebo, AOL instant messenger but we have WhatsApp, Facebook messenger and the icing on the cake is emojis, gifs, memes. Internet protocol (VoIP), Skype have only added to its advantage.


People born before the 90s know what the word entertainment means. Things they would do simply pass the time like knitting (though people still do), they had Nintendo 64 console gaming, diary entry, watching televisions etc. There were no digital television, no live streaming, no PlayStation. But thanks to technology, as it has provided us with even more creative ideas to occupy our time. We can play video games, make strategies, net surfing, e-learning, Netflix, Candy Crush, Pokemon Go, FPS games etc.

Also, we can now pause, rewind, fast-forward videos, then there are IoT, Apple TV and media extender that lets us play digital content onto our TVs from our computers.

Before Google It Was Nothing

You want to access information just type in the search box of Google and you will be amazed by the availability of options. But there was a time before the internet became ubiquitous and in that case, public libraries were the most feasible option. People used AOL, Netscape or Hotmail for emails and the most common way of advertising was distributing pamphlets, brochures etc.

But the scenario is different now. You want to know anything about anything, Google is there. Be it understanding a complex topic to how to tie shoelaces. In short, the common phrase is “Let me Google that for you”.

Virtual Reality

Content consumption through VR is on the rise and keeping this in mind, people are developing games and movies and are enhancing the user experience by simulating the three-dimensional environment.

As of 2015, 200,000 developers have registered to develop games for Oculus Rift. Moreover, According to data from Statista, the VR hardware marketing would be worth $5.2 by 2020. VR systems are used for transmitting vibrations and sensors to the end users and are used in video games, many military training applications and also refers to remote communication environments that provide a virtual experience through the use of a virtual artifact (VA).

Wouldn’t it be amazing to enjoy a lifelike experience that’s just a replica of reality!!!

Big Data

First, we used floppy disks then CD/DVD then pen-drives then hard-disks and now we have online storage portals like Dropbox. Initially, the data were stored in chunks and pieces and would hardly ever cross or even touch the GB limit but now, we have smartphones that have internal memory storage of 128 GB. Google has a storage capacity of 15 exabytes(1 exabyte = 1 billion gigabytes). There is an estimate that the information available on the internet is about 1.2 million terabytes(1TB = 1000 GB).

Big data is making an impact and is buzzing all over. We live in a digital age, therefore, witness data rush in real-time. But the question is who are the people benefiting from this information? How is this information useful? Industries like the banking sector, IT, Marketing, insurance etc. are in the need of big data.

Big data analytics is the process of examining large chunks of information to study particular and hidden patterns, consumer behavior and preferences, market trends to get a crystal clear picture of the current scenario.

Now we use the advanced technology in the most sophisticated ways.

Technology Helps Your Business

Does your business enjoy a symbiotic relationship with technology? Surprisingly, businesses are quite slow to adopting the digital way. In today’s scenario, technology can give your business a complete makeover yet, people are clueless as what is going wrong in their strategies and where do they lack? 

Every business starts with a great idea and after shaking the domestic market, you’re eyeing the international clients and with that, it demands a change in the behavior with regard to conventional business process. What further excites the changing behavior is technological factors. The rapid development of technology has lead to the new doors of opportunities but unlocking the relevant one is vital to have a competitive advantage over others. Also, there are some tactics that help you keep up with new trends and innovative services to be at the top of the pyramid.

With the new market, you have to master new tricks and have to market your products in new ways while presenting immense value to customers.
So let’s begin the process of exploring new markets.

Factors Affecting Business Process:

Business Process:

Integrating modern technologies with your business process makes your business strong and while targeting new clients, you have to identify your core competencies also, you need to run SWOT analysis (Strengths, Weakness, Opportunities, Threats). This way you will be in a better position in identifying your objectives embracing the changes with open arms.

Sustainable Competitive Advantages:

Traditional business models cannot lead you where you want to go as with the new market comes the new opportunities. Implementing strategic plans is the key to moving ahead. Moreover, you should embrace the competition from a positive perspective instead of a ‘necessary evil’.

Organizational change:

Your enterprise should be agile in order to be successful. Moreover, your business should readily adopt new technologies and developing strategies in real time. Also, check who you’re boarding in your team and don’t fall behind the technology curve.

So Here’s How You Can Expand Your Business:

# What’s Your Game Plan:

You were a huge success in the domestic markets, great!!! Can the same traditional strategies bore the same results? Yes, it can but with a little bit of modification and experimenting. When competing on a global level, formulating new strategies require some new planning and before that, you should conduct a market analysis, know who are your competitors and how you can change the game plan. There are other factors that fit into the equation like logistics, work culture, business customs etc. There are resources that will help you in getting started.

# Create A Fluid Organization:

Look for who is in your team captivate those people. In order to create a good impression globally, the first thing you need is to have is a fluid and agile organizations. Technology doesn’t drive success alone, it’s the people using the same technology and implementing agile business process do. Hire a flexible team that can take team’s talent to a whole new level.

In simple words, you need to reshape your organizations and tap into different culture and core capabilities. The Key characteristic of an agile company is that it focuses on human capital, resources available, knowledge of market niche. Just remember, agility is a top-down approach and the right mindset is the key here.

# Testing Your Strategies:

Before targeting the global audience, test your strategies and implement it in markets with low barriers to entry. You can cherry pick your marketplace that could prove a good practicing grounds before shooting off in style. Before entering any market, set realistic goals with one step at a time so that you could get a fair idea of geographic proximity.

# Finding the visual cue that works for your business:

Businesses first, need to create a road map and consider where they stand in the market competencies. For instance, there is a huge scope in B2B marketing and including it in your business strategy and can magical elements to your services and products. You need to identify where you are heading towards and what will be the consumer behavior. Once you have stricken the cord with the audience, all the pieces will fall into place and the planned results will follow.

# Segmenting Potential Export Markets:

Another key element is to tap into the new opportunities and for that segmenting potential export markets is the way ahead. It could give you a better insight of how you can move further in a much better way and how to target potential customers and more importantly, how to reach them.


As a business owner, you don’t want to limit your capabilities and cannot rely on what you already have. It’s time to broaden your horizon and decide what your organization needs to invest in the coming time. Now is the time to do a quick check up of your business and decide what to include in your planning process. 

Your hard work is now paying off and you’re reaping all the success but that calls for an immediate attention for moving forward making your business faster, better and more profitable. Analyzing the market scenario, having relevant offers, implementing resources, calculating all risk factors, application software etc. are a core part of your success. While you know how to use and manage your existing IT Infrastructure but you need to have the right technology partner that can complement your professional attitude. You cannot rely on the existing business process and with time, it becomes obsolete and results in inefficient practices. On the contrary, the right technology can help improve and grow your business. The right technology can enable business growth and provide a competitive advantage.

We’ve highlighted some key pieces of technology that you should invest in. We’ve outlined them below:

Mobile Access:

This goes without saying, as the world is going mobile. You can provide on the go services to users and can connect with them instantly. With the mobile app, you can easily target a larger audience and can convey your message effectively and efficiently. The number of people accessing the internet on mobile devices has surpassed and is proliferating. They can connect with you immediately.

With mobile apps, you can easily target users with location-specific messages. You can integrate geo-location technology into the mobile application and can target consumers at the right time and place. By investing in mobile app development you enhance user engagement and satisfaction.

Also, you can:
– inform users of new products/services via push-notification.
– Sync your social media accounts with the app
– better marketing and promotion
– be visible all the time
– stand out from the crowd

Data Management and Analytics:

Analyzing data isn’t just for enterprise anymore. It can give you an insight on growing your business. Data analysis helps you in identifying new market stratagem and on ways to increase user engagement and satisfaction, customer retention, enhancing performance, user experience and much more.

You can study customer behavior and can get helpful inference. Things like the products customers like, which path they take on your site etc. Analytics solution can help you dig deeper into customer’s mind and you’d be able to organize and structure your site in a better way.

Plug-and-Play Integration:

Sharing data and providing users with valuable information is essential for growth as it helps you provide the kind of experience users are expecting. Ensure that your apps or site are compatible with other platforms and offer plug-and-play connectivity. There are lots of Enterprise Application Integration (EAI) tools for plug-and-play approach that enable the integration of software application and hardware systems.

Cloud Computing is Effective:

Cloud computing is not only for storing, managing and processing data using a network of remote servers but a platform for collaboration in real-time. It prevents you from spending millions in operating data center and you don’t have to invest in utilities, facilities, hardware and other aspects of operations.

Cloud services let you meet clients virtually and easily share data via shared storage. This reduces a significant amount of time improving customer experience and services.

Automate Where You Can:

You can eliminate redundancy in your process and improve it for the business growth and is the fastest way to enhance efficiency and performance. Automation can save you some time and efforts. You can set up automated emails, automatically add contact information into Excel spreadsheet, workflow, and other functionality. It lets you avoid human error and saves time in its execution and lets you centrally and accurately control application change. With Automation services you can gain control over application, change, deployment, packaging, recovering, troubleshooting etc.

Simply put, Technology enables you to spend your valuable time on growing your business instead of focusing on redundant processes. Embrace new ideas, new solutions and empower your business.