CWS Technology

Why Investment in Mobile App is a Good Idea for Your Business?



Your world is in your pocket, isn’t it? There’s an app for almost everything. Be it booking tickets, online shopping, live streaming etc. More and more people are shifting from offline to the online base and so do the business methodologies. Enterprises now have their own business apps so that they can efficiently make their presence felt and render services to users. It is going to have a huge impact on every industry. In fact, you’ve observed that small business interact with its users on daily basis through their dedicated mobile application. Hence, these businesses are way ahead in taking their growth and marketing to the next level.

As of June 2016, there are 2.2 million Android apps and 2 million iOS applications. This figure tells the importance of mobile applications in today’s scenario. Mobile applications have changed our lives completely and the way of doing business.

Is it worth to have a mobile app?

Do you want to be available 24×7? If the answer is yes, then you need to have a mobile app for your business. We are witnessing a transition from browsing the web on desktops to mobile devices. If you want to have an edge over others and be more competent, then the mobile app is the way to go.

Having a mobile app enhances the brand image and the reliability of the business. Whether you are a small scale enterprise or a big organization you need to have a mobile app and take your marketing strategy to a whole new level.

Not so easily convinced? Here are some reasons that would make you consider having a mobile app sooner or later and bring in immeasurable benefits.

1.Direct marketing channel:

Your business is doing fine but least you know that through mobile apps you can make it from better to best. There is no point in having a business if you can’t get the message out to users. One of the biggest advantages of mobile apps is that they have multiple functions i.e. you can provide users with all the relevant information, any latest notification, news feeds, general info and can also promote you business. Everything users want is right at their fingertips. Push notification is the new trend that has been included in the business process. Through push notifications, you get even closer to users and the users will reciprocate the same feelings.

2.Provide more value to users:

Offer good opportunities for users and they will embrace it. Business is like two-way traffic the more you provide users with valuable service the more they will stick to the app. You can take the user engagement level to a new level as long as you provide a level of value that they can’t get anywhere else. The more the users interact with your business the more positive impact it will have on them which in turn can escalate your business process.

You can offer rewards exclusively for app users or special sales offer or other strategies and lure them into buying the products. You can let them purchase and pay directly through the app only to speed up the process. Introduce some smartphone-based loyalty programs. Consequently, have more downloads and more clients.

3.On-The- Go advertising:

With mobile apps, you are available 24×7, no second thoughts to that. Users can contact you and access the app anytime. On-The-Go advertising offers many opportunities to keep users engage. This implies that whenever they want to have a particular service or to buy something, the possibility is that they will come looking for your app. Being that way can be an advantage to your company. Mobile apps are completely a game changer for customer service.

4.Be visible all the time:

Statistics show that the first thing people do after waking up and the last thing before going to bed is to check their mobile phones. You can be available all the time through apps. This means that they can browse and access mobile apps at any moment of the day whether they are waiting in a line or at the station or at the shopping mall. It is a perfect way to make customers aware of your business and get the message out to the buying public. Plus you are always there for them.

5.Make your business move fast enough:

With new technological innovations evolving every day, it is quite easy to move business at a faster rate. The mobile app is one of the many ways. It is an opportunity for your business to move faster than your competitors and have the competitive advantage. The faster your business gets adapted to the new technology the better it will be to be in the market. Embracing new technology is a deciding factor for your business and it’s your choice either to swim or sink.

6.The World has gone Mobile:

People are embracing the new technology and has gone mobile. People use their phones to look for particular services and to finding local commerce whereas, businesses used mobile phones as a medium to communicate effectively and efficiently with users. As a business’s branding name is viewed by mobile networks, therefore, merely having a website is not sufficient anymore. People are shifting from desktops to compact mobile devices and there is no turning back. Users are getting online and this could be the new potential that could open new doors of opportunities for your business. As it is a global phenomenon that could expand your business and make you at par with the elite ones.

Now you must have been convinced. As you know the benefits of having a business app, so don’t waste any time and start soon. You can hire a mobile app development company or have your in-house mobile app development depending on the budget and business objectives. Either way, a mobile app is an important component of your business for growing it and is the cornerstone for the future of your business.

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