CWS Technology

Before knowing the best iOS App Development Company in USA, one should know exactly about the iPhone Application Development as this is the important topic irrespective of this topic. And when it comes to iPhone, IOS is the biggest and only platform which has provided a new clarity of technology across the world.

Now in this paragraph let us inform you about Application Development, this is the series of techniques and operation which is used to write tradition software for iPhone. The main reason for application development is taking a hike over certain features which some mobile companies offer. As well as we can also say that web application and IOS application are the same but it is designed for iPhone.

If anyone is looking for best iPhone App Development Company in USA, then they should keep in mind that the company which is developing iPhone application should take their job seriously as well as also follow the well-hosted development process which makes every application on time delivery at affordable cost. And another factor that an individual keeps in mind that application developer should expertise in: –

  • Professionals should expertise in Custom iPhone Applications Development.
  • Professionals should expertise in iPhone Web-based Applications.
  • Professionals should expertise in iPhone M-Commerce Applications.
  • Professionals should expertise in Multimedia Application.
  • Professionals should expertise in iPhone utility Apps.
  • Professionals should expertise in iPhone Testing and Portability.
  • Professionals should expertise in iPhone UI/UX Design.
  • Professionals should expertise in iPhone App Upgrade.
  • At last Professionals should also expertise in iPhone support and maintenance.

And in the last before choosing the company, an individual also looks at the prices they are offering, proven technology they are offering, they should focus on the error-free as well as high in quality iPhone applications within the designated time frame with quality standard and in the last they should provide 24/7 customer technical support along with 100% customer satisfaction.

The answer of the question “How to choose iPhone App Development company in USA” is an interested individual or organization can go through the internet and browse by mentioning the best company in the USA developing the iPhone App.

E-commerce web & App Development

Since its inception into the marketplace, E-commerce has been bewitching people and is proving its mettle. Does it seem like something hard to digest?
Is it something hard to believe? It’s a fact and sooner you realize the importance of e-Commerce the longer you will be able to thrive in the market competencies. Enterprises have recognized its importance and are aware of the fact that how crucial e-Commerce development is for their business. With smartphones coming into play, e-Commerce will only augment in the coming years, thus, is affecting substantial potential customers through mobile apps.

Is there any correlation between mobile apps and e-Commerce? Or let’s rephrase the topic: is there any relation between e-Commerce development services and mobile app development? Obviously, there is indeed, a connection between them and the future of e-Commerce depends on mobile apps to take it further ahead.

Still in doubt? Well, go through these stats.

# 80 percent of shoppers prefer mobile apps over desktops.

# 1/3rd of all e-Commerce shopping is made through Smartphone.

# More than 140 million Smartphone users prefer mobile apps for shopping only in the USA.

# Current e-commerce statistics state that 40 percent of worldwide internet users have bought products or goods online via desktop, mobile, tablet or other online devices. This amounts to more than 1 billion online buyers and is projected to continuously grow.

Intriguing!! And the good thing is that these numbers are not permanent and will likely rise. With everyone embracing this new trend, it’s quite difficult to have an upper hand over others but one who does, enjoys a lot of privileges.

So, let’s find out why mobile apps are the future of e-Commerce business.

Mobile e-Commerce app :-

Which one do you prefer for online shopping? Mobile apps or desktop software? We already know the answer to this but still, we need to throw the limelight on mobile apps as they are setting a new trend. With online portals going app only is a great example of how crucial mobile apps for e-Commerce stores. Just a few clicks and you’ll be served right at your doorstep without moving out of your four walls.

The first step in any business is to find a reliable mobile app development company or developer in the market that can develop an app for you so that the moment you start your business it’s successful. What assures this fact is the availability of mobile devices like Android, iOS, windows etc. that further strong the position of mobile apps.

Tracking Into Stores :-

The major difference between e-Commerce stores and physical retail stores is the tracking ability. As tracking is next to impossible in retail stores which could be detrimental from the user perspective, therefore, enterprises are focusing on e-Commerce to provide customers with online tracking and customer information with their real-time experience. This not only improves user experience and shopping experience but also allowing retailers to personalize the customer relationship effectively.

Technical Cognizance :-

Technology plays a crucial role and the fact that it keeps growing at an enormous rate, therefore, it is imperative to keep fingers on the pulse of technology as you might get something that would make you the winner of the competitive race. You don’t have to do things technically, but you should be aware of the technological advancements and rest the mobile app development company will take care of. The benefit is that you’ll be in a better position in understanding your company’s strategy and even come up with a solution that your mobile app development company didn’t think of.

Digital Payments :-

With e-Commerce, how easy it has become to pay digitally. As there is a rise in digital payments, there are alternative payment methods such as mobile wallets, PayPal, eBay or other online payment providers. Digital payments are not only convenient for mobile shopping experience but also for users to pay instantly right within the few clicks.

AI Systems :-

As already mentioned that technology changes rapidly and with that everything changes. For instance, there are hundreds of thousands of app available in the market and a few years back it was not possible to integrate them into each other but now that thing has changed as we can automate the entire process with ease. e-Commerce enjoys a healthy advantage over other sectors with AI coming into the picture as it’s a revolutionary algorithm for maximum optimal results to have better user experience and high converting leads for your e-Commerce portal. By developing systems using these algorithms, we can design optimize and effective e-Commerce portals that will move into an even higher level as the technology advances.


These days there’s no such thing as “Perfect App” as with time, mobile applications are optimized for extending the scope of their functionality. The perfect app is one which continues to exceed user expectations by creating an intuitive and engaging user experience with time. Owing to this, businesses have realized that user experience is the true competitive advantage one can have over others and that’s why they are spending most of their time in mobile app development services to capturing and retaining users.

Time flies and if the visual design or interface of your app is not in line with users demand, then users will fly i.e. they would refrain from using the app. The mobile app interface has a significant impact on user’s experience, therefore, should be carefully considered.

Why is User experience crucial?

User experience (UX) focuses on usability and how your app responds. Your app interacts with users and greatly determines the degree to which users perceive your application. The aspects such as ease of usage, utility and efficiency should be dynamically modified with respect to time to be in sync with the users’ requirements and usage circumstances. In simple words, it may be considered subjective in nature to the degree that changes users perception and behaviors, during and after accessing your app.

It is imperative not to fail this segment of mobile app development as the interface of your app determines how users think about it and how they behave towards it.

Try these tips to improving the user experience and improve user engagement and optimize performance.

# Design according to the platform:

With different platforms, requirements are different. Whether you have developed the app for iOS or Android platforms both of these platforms have different standards and conventions that must be followed, some of the which are:-

  • Different sizes and resolutions
  • Android phones have a back button, iPhone don’t have this button
  • iOS menu is at the bottom, Android at the top.
  • iOS design is mostly flat while Android’s design is dimensional.

Observe some common apps that have been made for both the platforms and you’ll notice the difference and how they are perceived by the users. The functionality is same but the presentation is different owing to the platform conventions. If you’re developing for both platforms, then have access to both Android and iOS devices and get a good sense of the subtle differences. You can also go through Apple iOS Human Interface Guidelines and Android Design page.

# In-app Permissions:

Before you need certain data, we recommend asking for it first, such as when the user clicks on “share post” and then is prompted for a permission for access to a social media account. Most of the apps ask to feed personal information like email id, location, social media accounts etc., therefore, effectively request for the permission and not to jump the gun. Always justify your reasons why your app needs certain information.

# Homescreen and Navigation:

The navigation guides users through your app and should be clutter free. It should be clear and well-structured with consistent throughout the app. Navigation acts like a map guiding to all the different areas and information contained in the mobile app. If it is intuitive and clear, then users will stay, generating more leads. But, you need to keep in mind that one size does not fit all the strategy and you have to rectify so that the app’s navigation helps in achieving your objectives.

# Get Feedback More Often:

Users are a great critic and can tell you what is wrong with your app. Whether it is app crashing, response time, missing features or anything, they can notify you and review your app. This way you know where you have to work upon to making your app the perfect one.

You have to remember that not everyone likes to review a product but love to read, so ask them upfront and get their opinions. For instance, you can read all the reviews of the similar app in App Store or Play Store and get an idea where you lack.

# Reduce The number of clicks:

It’s a decent plan to check the number of clicks a user has to make to perform a task. The more is the number, the fewer visitors your app will receive. Try to reduce the number of clicks so as to making the process a bit faster and smoother, particularly for frequently performed tasks such as accessing contact form, about us section, services, product description etc. Streamline your processes to increase sales and retention rates.

User experience is an important aspect of your overall strategy and while you focus on the core competencies of the app, you should keep an eye on the details of the user experience. UX is not just about design but about creating a positive user experience which eventually leads to a perfect app.


In the fast-paced world of technology, mobile applications have revolutionized the way businesses interact with their customers. With the growing dominance of smartphones, having a well-designed and functional iPhone app can significantly impact the success of your business. This blog will explore how iPhone app development can transform your business and open up new avenues for growth and success.

Enhanced Customer Engagement

With millions of iPhone users worldwide, having a dedicated iPhone app allows you to connect with your target audience directly. Through personalized content, push notifications, and in-app messaging, you can keep your customers informed and engaged, leading to increased loyalty and brand recognition.

Increased Visibility and Accessibility

An iPhone app provides a permanent presence on your customers’ devices, ensuring easy accessibility to your products or services. This constant visibility enhances your brand’s recognition and makes it convenient for users to engage with your business anytime, anywhere.

Seamless User Experience

iPhone app development allows for a seamless and intuitive user experience. By leveraging the latest technologies, such as augmented reality (AR), machine learning, and artificial intelligence (AI), you can offer users a unique and interactive experience that sets your app apart from competitors.

Improved Sales and Conversions

With an iPhone app, you can streamline purchasing and offer exclusive deals and promotions, enticing users to make quick and easy purchases. The convenience of in-app purchases can significantly boost your sales and conversions.

Data Analytics for Informed Decision-Making

An iPhone app can provide valuable insights into user behaviour and preferences through data analytics. By analysing user interactions and feedback, you can make data-driven decisions to optimise your app and effectively cater to your customers’ needs.

CWS Technology: Your Partner in iPhone App Development

At CWS Technology, we understand the immense potential of iPhone app development in transforming businesses. Our skilled team of iPhone app developers is passionate about creating innovative and feature-rich apps that elevate your brand and drive growth. From concept to deployment, we collaborate closely with our clients to ensure that their app aligns with their business goals and user expectations. With a focus on cutting-edge technologies and a user-centric approach, CWS Technology is your trusted partner in unleashing the power of iPhone app development for your business success. Let us help you revolutionise your business with a custom iPhone app that leaves a lasting impact on your customers.

January is that period of a year where we introspect on what we did in the last year and start looking to the months ahead with great enthusiasm and wait for what the coming year has in store for us.

With Great Power Comes Greater Responsibility. 

New Year, New Android App Development Trends

android app development

The good thing about android app development is that it constantly evolves with new features and trends. Sometimes, it’s wrong, but we should be ready.

That being said, let’s look at what we’ll see this year.

1. Nougat Is The New Kid In The Block

Since day one, Android has left everyone stunned with its confectionery-theme code names. The good thing is that each Operating System is in alphabetical order, with the most recent version being Android 7.0 Nougat. As with every new version, Android has something unique to offer its users with more power-packed features and a smoother user experience.

Android users love what the Tech Giant has in store for them and are ranting and bragging about the new version they enjoy compared to their “peers”.

Some of its features:

  • App shortcuts
  • Send GIFs directly from the default keywords
  • Improved VR thread scheduling
  • Enhanced wallpaper metadata
  • New emojis

2. Extra Layer of Security

Every time users install an app, the first thought that comes to their mind is how safe that app is and whether it brings any security vulnerability. As more and more transactions are made through mobile apps, security tops the priority list. You don’t want an app to leak your vital information, and that’s where Android is focusing on and is doing away with poor encryption standards.

Google has delivered security solutions for android app development services, and as a consequence, users can create a separate workspace for business apps, adding an extra layer of security.

3. IoT will occupy the centre stage.

The Internet Of Things has taken the technology to the next level. The internetworking of computing devices enables these devices to collect and exchange data. Google has integrated IoT with devices like iWatch, Google Glass, smart TVs, thermostats, and wearable devices.

“Now any Android developer can quickly build a smart device using Android APIs and Google services while staying highly secure with updates direct from Google,” writes Google’s Wayne Piekarski, developer advocate for IoT.”

Such integration involves the usage of complex mobile platforms and enterprise backend infrastructure that share data between them. Since all the data is shared efficiently, as a developer, you can bring data analytics to examine large amounts of data to get more insights and uncover hidden patterns.

With the rise in this trend, the future of Android App Development will offer more opportunities for developers to develop amazing Android apps.

4. Android Instant Apps Are Likely To Stay

Can you run apps with just a single tap without downloading them? Google recently announced its Instant Apps feature that does not require apps to be downloaded. The best part is that it saves you time and memory space. This concept is a game-changer and is gaining momentum. Imagine you could run an app instantly without installation with quick insight and experience.

5. Apps With GPS Are Common

Did you play Pokemon Go this year? If not, you must have heard of it, or maybe your friends have bragged about it. Whatsoever, the point is the game was GPS enabled. Users have to move around to get the sensation of Augmented reality (AR). It was a huge success; therefore, going by the trend, Android app developers focus on location-tracking/navigation apps. This functionality enhances user engagement and finds its place in different walks of life, retail, IoT, Telecom, automobile etc.


To sum up, Android app development is a dynamic field that offers many opportunities and challenges for developers and users alike. The latest version, Android 7.0 Nougat, brings new features and enhancements that make the user experience more enjoyable and secure.

While nobody can deny that Mobile has altered the landscape of communication, what we are now witnessing is the growth in the mobile app development market. Mobile overtook desktops as people’s preferred device to access the internet. Mobile internet is growing at the expense of all other media as the majority of the internet usage is through mobile devices.

Mobile apps continue to achieve major milestones illustrating their popularity and with this new avenue, it has opened new opportunities for retailers, publishers, marketers etc.

Developing a mobile app is the not the only step, perhaps, it’s the first step towards success and as a developer, you need to think from user’s perspective as what makes them click the “download” button. You need to make your presence felt in the niche market so that users can connect with you. Leave no space for mistakes and before the completion of the process ensure that you have marketing tactics ready in your arsenal so that you can shoot the moment your app is ready. However, deploying reliable mobile app marketing strategies gives you an edge over others making users to click the download button more often.

Since it has become a popular medium, there’s a thin line that you shouldn’t cross to avoid making mistakes that will prompt them to seek alternatives.

So here are some Don’ts in front of you that you should avoid at any cost.

Apps are not the simplified version of websites:

Apps are not mini versions of websites. Though, they are the smaller version of websites enabling the exact features and functionality but navigating through a mobile app is completely different as compared to desktops. Both of them offer different navigation experience, therefore, should be treated differently.

You cannot emulate all the functionality of a website in an app as the screen size shrinks and so, do the input feed and any disturbance in user experience will make users quickly discard the app. What you can do is to first, analyze which functionality you need to focus on and how you can present the mobile version without missing out on anything.

For instance, you can have a look at Facebook. The Facebook website uses column layout for displaying content in the center and advertisements in sidebars on the left/right while on the other hand, the Facebook mobile app displays only the main content providing users with a streamlined view.

First App Development followed by marketing strategies:

Developers often think two steps ahead of time, though, sometimes it could lead to unfavourable results. The aim of mobile app marketing is to let customers know your services so that it could sell itself and even before commencing the development cycle, they start thinking of how to cash in their efforts. That’s where you need to pause, instead of dreaming of impressive download figures focus on mobile app development.

Just develop a great app back it up with an effective marketing strategy it’s as simple as that. This is imperative to ensure the long-term sustainability of your business.

Downloads are Good but retention is better:

The download figures can be impressive but that figure doesn’t solely determine your app’s success, retention does. For a real and long term sustainable profit, you need to work towards better retention i.e. keeping users who have used your app once. The lifetime value of users is one of the important metrics to evaluate performance and profitability. Keep users engaged and provide them with reasons to keep coming back. You can implement user engagement resources such as subscriptions, push notifications, in-app purchases etc. and retain your user base.

Neglecting ASO(App Store Optimization) :

Don’t make it hard for people to finding your app as there are other applications in the App store. Just like we have SEO(Search Engine Optimization) for making websites visible on search engines, we have ASO(App Store Optimization). You need to optimize your app to make it discoverable. Have right keywords, title description in your app page and have high search volume.

There are some tools like SearchMan, MobileDevHQ, Appnique for improving ASO so that users will easily find your app in the App store.

Just a reminder that ASO varies from platform to platform(iOS or Android) so ensure that you tailor to the specific ASO of the different platforms.

No, I don’t need Feedback:

You have to communicate with the audience to understand their needs as well to know where you can improve. Feedback and reviews let users share their experiences and through feedback, their voice can be heard. Let customers communicate to you through perspective, feedback, queries and views as this will ensure that your time and effort is well invested.

After all, retailers who address their customer’s concerns and issues continue to enjoy a better customer base and better retention.

Create a powerful mobile app and then put in your app marketing efforts, this way you add value not to your business but to users also. Put all the metrics in the right place and let your app connects you with millions of users.
There are some pitfalls that you should avoid at any cost. Invest in research and analysis and spend some time to drive your mobile app marketing strategies.

“If your business is not on the internet, then your business will be out of business.” 

– Bill Gates.

Bill Gates emphasised the importance of having a strong online presence. The logic is simple; you need a website in today’s fast-moving world of business startups. There are distinct ways of doing business. Some people do it for the first time (entrepreneurs) or a new role in a bigger organisation; irrespective of the position, they focus on points that could lead to more productivity and efficiency in the business environment.

The Internet has become more than just something which provides information but is all about trade. First, web development came into the picture, later, to be followed by mobile app development. Considering these facts, we can take this as a starting point for something new.

You’re just a few clicks away from getting involved in online transactions. Established businesses know everything through experience and look for new ways to make the process smoother and faster; however, entrepreneurs are also not behind. But, we hardly know what captures the user’s mind. Is it features? Functionality? Response time? Etc. They are the crux of any website/app and come later in the picture. So, what comes in the initial stage is the design. If it’s appealing enough, then visitors will connect with you.

Is Design Important?

User experience is the only aspect crucial to both users and developers. The moment you suffer in the concerned area, your business suffers. In the niche market, where performance and quality always come at the top before everything, creating a smooth user experience is key to success.

The fact is that users have many options to choose from while you’ve got only one shot. Either you can make it or break it. But let’s just focus on how you can capture that one moment and accomplish the business objectives. Your success is defined by what users think and feels about your site.

Try this simple test – Search Google for any product and click on the first couple of links. Compare their outlooks and appearance and check if you get the relevant information/product. Was it easy to navigate through the site? Was the design appealing? 

Why did you disregard other options?

The answer is simple, the first thing that captured your attention was its design. After all, design is the very first thing users see before other functionality. Therefore, having a good design is one of the most valuable factors for businesses to enhance the site’s appearance and build credibility. Users look to connect with companies digitally now more than ever, so establishing an online presence is an excellent way for brands to do so.

Importance of Design

The design provides companies with several key benefits, and here are some of them:

  • Navigation: The design is important because it defines how quickly and often users can find what they want. If it’s frustrating and complex, the vi will leave wit any second thought. A good design leads to better navigation, unlocking new opportunities and helping you with the conversion rate taking you one step closer to accomplishing your goals.
  • Icon/Logo: The logo of your company or icon of your mobile app that you utilise frequently and often in print materials or on the website is important to leave a positive impression on users so that users can recognise your brand. For instance, the moment you hear the word “Facebook”, what comes to your mind is its logo. Visual communications help users to communicate and associate with your brand.
  • An Edge Over Others: Another reason is fierce competition. There is a myriad of websites and mobile applications in the market. You’ll only get noticed when the design can draw more attention. Unless you’re on Facebook or Twitter, having the next big idea at your disposal is a prerequisite. Developers now focus on improving or redesigning existing designs to create the first impression.
  • First Impression Is The Last Impression: Your mobile/website should stand out. Though through core functionality, you can provide users with reliable services. What an app or website looks like is the first aspect users notice. Before downloading or browsing it, they’d certainly test it to see its functionality, but the design is what attracts them in the very first place. That initial visual impression affects the entire user experience and is likely to determine the ultimate success of your business.
  • Visual Spark: Design gives a graphic touch to your site, making it more appealing, something that catches the eyes instantly. The internet is a visual medium, and it’s important to use this medium to get your message spread out. You can add animations, graphics, GIFs etc.
  • Organising: Get this fact that you have only seconds to make an impression, and if you fail, then visitors will leave. Everything needs to be perfectly placed, with titles to headings to the ending of the part. Maintain consistency throughout the site so visitors easily find what they seek. What is the main content on a page, what is secondary, and what follows next sequentially? Everything on the site/app needs to have a purpose.

The design will make visitors decide whether they want to stay or leave. Putting the best foot forward is crucial, and everything else will fall in the right place. Through websites/apps, you present yourself much better and reach a broader audience, creating a lasting connection. In the end, it’s users that get to choose.

There’s more to websites/apps than the design, like features and coding standards, but those things will only make sense when visitors get attracted to the site/app in the very first place.

Take a few minutes to review your site and consider if the design is doing what it is intended for.


In conclusion, having a strong online presence is crucial for businesses in today’s fast-paced world. The design of a website or mobile app plays a significant role in attracting and retaining users. It provides several key benefits, such as easy navigation, brand recognition, and a competitive edge. As Bill Gates emphasised, not being on the Internet can result in being out of business. Therefore, companies must create a smooth user experience through good design.

CWS Technology is a leading software development company based in India that offers a wide range of services, including web development, mobile app development, and IT consulting services worldwide. They provide top-quality software design and development services for mobile applications, websites, responsive websites, creative web designs, e-commerce solutions, and more worldwide. They have a team of experts who know the latest technologies and always bring something new. They offer their expertise to assist you in solving different problems that demand other skills. Contact us if you have any web or mobile app development queries.


In today’s digital age, mobile devices have become an integral part of our lives. With the majority of people accessing the internet and conducting business on their smartphones, investing in a mobile app has become essential for businesses of all sizes. 

In this blog post, we will explore why investing in a mobile app is a smart decision for your business and how CWS Technology can help you leverage this opportunity.

Reach a Wider Audience:

By investing in a mobile app, you can extend your reach to a larger audience. Mobile apps allow users to access your products or services anytime, anywhere, providing convenience and flexibility. With the increasing number of smartphone users worldwide, having a mobile app ensures that your business is accessible to a broader customer base.

Enhanced User Engagement and Satisfaction:

Mobile apps offer a personalized and immersive user experience. With a well-designed and user-friendly app, you can provide customized content, personalized recommendations, and interactive features that cater to your customers’ preferences. This level of engagement and personalization enhances user satisfaction and fosters loyalty towards your brand.

Geo-Targeted Marketing:

Mobile apps provide the opportunity to implement location-based services and targeted marketing campaigns. By integrating geo-location technology into your app, you can deliver location-specific messages and offers to your customers. This targeted approach enables you to connect with users at the right time and place, increasing the effectiveness of your marketing efforts.

Seamless Integration with Social Media:

Integrating your mobile app with social media platforms can significantly boost your marketing and promotion activities. With social media integration, users can easily share your app’s content, products, or services with their network, expanding your brand’s visibility and reach. This integration creates a seamless experience for users and allows for better engagement and interaction with your business.

Stand Out from the Crowd:

In a competitive market, having a mobile app sets you apart from your competitors. It demonstrates your commitment to embracing technology and providing a modern and convenient experience for your customers. A well-designed and feature-rich app showcases your brand’s professionalism, reliability, and innovation, giving you a competitive edge.


Investing in a mobile app for your business offers numerous benefits, including reaching a wider audience, enhancing user engagement, leveraging geo-targeted marketing, integrating with social media, and standing out from the competition. CWS Technology is your trusted partner in developing a mobile app that aligns with your business goals and provides a seamless user experience.

mobile-app2 (1)

The mobile phone industry has incessantly turned out to be the fastest-growing industry without a shadow of a doubt, and so is mobile app development. mobile app development is a highly evolving field all over the world. Everyone from small enterprises to bigger organisations is investing in mobile app development to enhance their productivity in their work procedures. 

Should we build a native app for each platform or look for a cross-platform solution? You have this thought in mind while developing mobile apps. Regarding mobile app development, a common topic that trends is whether the app should be set on native or cross-platform. Discussions concerning whether to go with Native apps or cross-platform are nothing new and have been going on for quite a while.

In this article, we will explain which platform to choose to start the development with.

What is a Cross-platform app?

Cross-platform mobile apps are built to target multiple operating systems. These apps can be customised easily to make the code applicable and accessible on different platforms. Simply, you write code compatible with various mobile OS like Android, iOS, Windows, etc.

What is a Native app?

A native app is an application coded for a specific platform. As they are written for a particular platform, they can interact and take advantage of operating system features installed on it. They have access to mobile functions. However, native apps are expensive because they are developed specifically for one operating system.

The face-off: Native vs Cross-platform platform:

Let’s look at comparing the mobile app development platform with different parameters. Let us have an insight into these two platforms. This will help you get in-depth into these two approaches. Ultimately, selecting either platform depends on your business needs.

1. Cost:

Cost is a deciding factor when it comes to choosing either of the platforms for developing mobile applications. Small enterprises and startups are budget constrained, and building an app on a cross-platform is the cost-effective option because they don’t have to code their applications separately for different platforms. In contrast, cross-platform doesn’t require much investment, thus, saving them time and money. On the other hand, bigger organisations can afford to go for the Native platform.

For each native OS, you need to code the app again. Thus, it becomes challenging for you as you have to call in developers with expertise in a certain programming language (Java – Android, Objective – C for iOS) to develop native apps on multiple platforms.

With open-source tools available (Ionic, PhoneGap, Xamarin etc.) for cross-platform app development, it is easy to control the expense. Therefore, if you don’t have that much investment, you can go with cross-platform app development as it is cost-effective. You can develop an app at a lower investment than native apps.

2. App performance:

As Native apps are designed specifically for different platforms, native apps are faster and more reliable as other platforms require other languages that are compatible and suitable for developing mobile apps, enhancing their performance. Implementation and modification are more feasible in native mobile apps, whereas cross-platform apps have limited compatibility with different platforms. They are less flexible since each forum has additional requirements.

3. Reusability:

Cross-platform mobile apps are reusable across different platforms because the web technology is similar to all the media, and code can be reused without the need to start from scratch, whilst, for native apps, you have to write the code from scratch for each platform.

4. Reliability:

Native apps are developed for specific platforms with respective SDKs. Therefore, it is easier for you to use all the hardware resources of the app code. New features are easily accessible, making them faster, robust, reliable and less prone to crashes.

5. User experience:

Native apps have a rich user interface and create a special environment for the native user experience. It enhances certain aspects of your app, like layout, navigation, interactivity, adaptability, graphics and much more. Normally, cross-platform apps often have performance delays. Cross-platform apps do not offer a good user experience. Thus, users feel low responsiveness, but the apps are intuitive when interface designs with dynamic content are used.

6. Marketplace:

Native apps have their specific market in app stores (Google’s Play Store, iOS App Store) where users can install them. In contrast, cross-platform apps have an edge over Native apps as users can easily download and install them from web browsers and app stores. In this way, cross-platform apps have extended their coverage.

Native or cross-platform: it’s your call.

Cross-platform refers to Mobile app development that can be used on multiple platforms. It allows you to use the same code base while focusing on various platforms and leading in the marketplace, reusability and cost. On the other hand, in native apps, you have to write separate code for each forum but have a good interface, performance and speed. You may develop UI in cross-platform apps, but you have to spend months achieving the performance that native apps provide.

Both platforms are useful and prominent and have pros and cons. You can choose either media for mobile app development depending on the business needs.


In conclusion, choosing between native and cross-platform app development is a common dilemma for app entrepreneurs. Each option has its advantages and considerations. Cross-platform apps offer code customisation for multiple operating systems, enabling cost-effectiveness and broader reach. Native apps, on the other hand, provide better performance, reliability, and user experience by being platform-specific. Factors like cost, app performance, reusability, reliability, user experience, and marketplace presence must be carefully evaluated when making the decision. Ultimately, the choice depends on the specific needs and requirements of the business.

In app development, Content Delivery Networks with Web Application Firewalls (CWS) technology can significantly enhance mobile apps’ performance, reliability, and security. CWS Technology combines the capabilities of content delivery networks (CDNs) and web application firewalls (WAFs). CDNs optimise app performance by delivering content from nearby servers, reducing latency and improving speed. WAFs protect apps from various security threats, such as malicious attacks and data breaches, ensuring a secure user experience. By integrating CDNs and WAFs, CWS technology provides a seamless and secure app experience while safeguarding against potential cyber threats.