CWS Technology

Before knowing the best iOS App Development Company in USA, one should know exactly about the iPhone Application Development as this is the important topic irrespective of this topic. And when it comes to iPhone, IOS is the biggest and only platform which has provided a new clarity of technology across the world.

Now in this paragraph let us inform you about Application Development, this is the series of techniques and operation which is used to write tradition software for iPhone. The main reason for application development is taking a hike over certain features which some mobile companies offer. As well as we can also say that web application and IOS application are the same but it is designed for iPhone.

If anyone is looking for best iPhone App Development Company in USA, then they should keep in mind that the company which is developing iPhone application should take their job seriously as well as also follow the well-hosted development process which makes every application on time delivery at affordable cost. And another factor that an individual keeps in mind that application developer should expertise in: –

  • Professionals should expertise in Custom iPhone Applications Development.
  • Professionals should expertise in iPhone Web-based Applications.
  • Professionals should expertise in iPhone M-Commerce Applications.
  • Professionals should expertise in Multimedia Application.
  • Professionals should expertise in iPhone utility Apps.
  • Professionals should expertise in iPhone Testing and Portability.
  • Professionals should expertise in iPhone UI/UX Design.
  • Professionals should expertise in iPhone App Upgrade.
  • At last Professionals should also expertise in iPhone support and maintenance.

And in the last before choosing the company, an individual also looks at the prices they are offering, proven technology they are offering, they should focus on the error-free as well as high in quality iPhone applications within the designated time frame with quality standard and in the last they should provide 24/7 customer technical support along with 100% customer satisfaction.

The answer of the question “How to choose iPhone App Development company in USA” is an interested individual or organization can go through the internet and browse by mentioning the best company in the USA developing the iPhone App.

E-commerce web & App Development

Since its inception into the marketplace, E-commerce has been bewitching people and is proving its mettle. Does it seem like something hard to digest?
Is it something hard to believe? It’s a fact and sooner you realize the importance of e-Commerce the longer you will be able to thrive in the market competencies. Enterprises have recognized its importance and are aware of the fact that how crucial e-Commerce development is for their business. With smartphones coming into play, e-Commerce will only augment in the coming years, thus, is affecting substantial potential customers through mobile apps.

Is there any correlation between mobile apps and e-Commerce? Or let’s rephrase the topic: is there any relation between e-Commerce development services and mobile app development? Obviously, there is indeed, a connection between them and the future of e-Commerce depends on mobile apps to take it further ahead.

Still in doubt? Well, go through these stats.

# 80 percent of shoppers prefer mobile apps over desktops.

# 1/3rd of all e-Commerce shopping is made through Smartphone.

# More than 140 million Smartphone users prefer mobile apps for shopping only in the USA.

# Current e-commerce statistics state that 40 percent of worldwide internet users have bought products or goods online via desktop, mobile, tablet or other online devices. This amounts to more than 1 billion online buyers and is projected to continuously grow.

Intriguing!! And the good thing is that these numbers are not permanent and will likely rise. With everyone embracing this new trend, it’s quite difficult to have an upper hand over others but one who does, enjoys a lot of privileges.

So, let’s find out why mobile apps are the future of e-Commerce business.

Mobile e-Commerce app :-

Which one do you prefer for online shopping? Mobile apps or desktop software? We already know the answer to this but still, we need to throw the limelight on mobile apps as they are setting a new trend. With online portals going app only is a great example of how crucial mobile apps for e-Commerce stores. Just a few clicks and you’ll be served right at your doorstep without moving out of your four walls.

The first step in any business is to find a reliable mobile app development company or developer in the market that can develop an app for you so that the moment you start your business it’s successful. What assures this fact is the availability of mobile devices like Android, iOS, windows etc. that further strong the position of mobile apps.

Tracking Into Stores :-

The major difference between e-Commerce stores and physical retail stores is the tracking ability. As tracking is next to impossible in retail stores which could be detrimental from the user perspective, therefore, enterprises are focusing on e-Commerce to provide customers with online tracking and customer information with their real-time experience. This not only improves user experience and shopping experience but also allowing retailers to personalize the customer relationship effectively.

Technical Cognizance :-

Technology plays a crucial role and the fact that it keeps growing at an enormous rate, therefore, it is imperative to keep fingers on the pulse of technology as you might get something that would make you the winner of the competitive race. You don’t have to do things technically, but you should be aware of the technological advancements and rest the mobile app development company will take care of. The benefit is that you’ll be in a better position in understanding your company’s strategy and even come up with a solution that your mobile app development company didn’t think of.

Digital Payments :-

With e-Commerce, how easy it has become to pay digitally. As there is a rise in digital payments, there are alternative payment methods such as mobile wallets, PayPal, eBay or other online payment providers. Digital payments are not only convenient for mobile shopping experience but also for users to pay instantly right within the few clicks.

AI Systems :-

As already mentioned that technology changes rapidly and with that everything changes. For instance, there are hundreds of thousands of app available in the market and a few years back it was not possible to integrate them into each other but now that thing has changed as we can automate the entire process with ease. e-Commerce enjoys a healthy advantage over other sectors with AI coming into the picture as it’s a revolutionary algorithm for maximum optimal results to have better user experience and high converting leads for your e-Commerce portal. By developing systems using these algorithms, we can design optimize and effective e-Commerce portals that will move into an even higher level as the technology advances.


These days there’s no such thing as “Perfect App” as with time, mobile applications are optimized for extending the scope of their functionality. The perfect app is one which continues to exceed user expectations by creating an intuitive and engaging user experience with time. Owing to this, businesses have realized that user experience is the true competitive advantage one can have over others and that’s why they are spending most of their time in mobile app development services to capturing and retaining users.

Time flies and if the visual design or interface of your app is not in line with users demand, then users will fly i.e. they would refrain from using the app. The mobile app interface has a significant impact on user’s experience, therefore, should be carefully considered.

Why is User experience crucial?

User experience (UX) focuses on usability and how your app responds. Your app interacts with users and greatly determines the degree to which users perceive your application. The aspects such as ease of usage, utility and efficiency should be dynamically modified with respect to time to be in sync with the users’ requirements and usage circumstances. In simple words, it may be considered subjective in nature to the degree that changes users perception and behaviors, during and after accessing your app.

It is imperative not to fail this segment of mobile app development as the interface of your app determines how users think about it and how they behave towards it.

Try these tips to improving the user experience and improve user engagement and optimize performance.

# Design according to the platform:

With different platforms, requirements are different. Whether you have developed the app for iOS or Android platforms both of these platforms have different standards and conventions that must be followed, some of the which are:-

  • Different sizes and resolutions
  • Android phones have a back button, iPhone don’t have this button
  • iOS menu is at the bottom, Android at the top.
  • iOS design is mostly flat while Android’s design is dimensional.

Observe some common apps that have been made for both the platforms and you’ll notice the difference and how they are perceived by the users. The functionality is same but the presentation is different owing to the platform conventions. If you’re developing for both platforms, then have access to both Android and iOS devices and get a good sense of the subtle differences. You can also go through Apple iOS Human Interface Guidelines and Android Design page.

# In-app Permissions:

Before you need certain data, we recommend asking for it first, such as when the user clicks on “share post” and then is prompted for a permission for access to a social media account. Most of the apps ask to feed personal information like email id, location, social media accounts etc., therefore, effectively request for the permission and not to jump the gun. Always justify your reasons why your app needs certain information.

# Homescreen and Navigation:

The navigation guides users through your app and should be clutter free. It should be clear and well-structured with consistent throughout the app. Navigation acts like a map guiding to all the different areas and information contained in the mobile app. If it is intuitive and clear, then users will stay, generating more leads. But, you need to keep in mind that one size does not fit all the strategy and you have to rectify so that the app’s navigation helps in achieving your objectives.

# Get Feedback More Often:

Users are a great critic and can tell you what is wrong with your app. Whether it is app crashing, response time, missing features or anything, they can notify you and review your app. This way you know where you have to work upon to making your app the perfect one.

You have to remember that not everyone likes to review a product but love to read, so ask them upfront and get their opinions. For instance, you can read all the reviews of the similar app in App Store or Play Store and get an idea where you lack.

# Reduce The number of clicks:

It’s a decent plan to check the number of clicks a user has to make to perform a task. The more is the number, the fewer visitors your app will receive. Try to reduce the number of clicks so as to making the process a bit faster and smoother, particularly for frequently performed tasks such as accessing contact form, about us section, services, product description etc. Streamline your processes to increase sales and retention rates.

User experience is an important aspect of your overall strategy and while you focus on the core competencies of the app, you should keep an eye on the details of the user experience. UX is not just about design but about creating a positive user experience which eventually leads to a perfect app.

iPhone App Development

Good news for the Apple users!!!! Something to take pride in.

As per Boston Consulting Group (BCG) 2016 analysis, the Technology giant Apple has been named as the most innovative company of the year. Apple bagged the top position previous year too, making it two in a row with this year’s analysis. Since, its inception, it has raised the bar with its groundbreaking innovations and has created entirely new business models that are faster and more reliable than its competitors.

Whether you’re an Apple user or not, this is something delightful, isn’t it?

The more innovative measures the Technology giant incorporates, the more users it adds to its list. As a result, with 2 million apps, Apple’s App Store is the second-largest app store. Whoa!!! That’s impressive.

So, you might be wondering as what does Apple’s top position has to do with you? Is there any co-relation? Well, if you own a business or are thinking of, then iPhone app development should be in your arsenal.

The mobile landscape is different from what it was a few years ago, especially, after Apple’s introduction in the league. With powerful processors, exceptional user-interface, revolutionary software and A1 after sales service, the Technology Giant has been capable of drawing consumer attention and has changed the way content are viewed on mobile devices. Speaking of business, it’s not like that App Store has applications restricted to only business but also for the following domain:-

  • M-commerce Apps
  • Gaming Apps
  • Educational Apps
  • Business related Apps
  • Social Media Networking Apps
  • News, Weather Forecast Apps
  • Travel Apps
  • Entertainment Apps
  • Sports related Apps
  • Search Tool & Networking Apps

With the consumer interest continuing to grow at a stunning rate, we could only hope that the number would only double in the coming years. Think about it for a moment, wouldn’t it be beneficial if you invest in iPhone app development services and present your business in a much better way as the audience is already there. You won’t have to build a consumer base, just introduce your iPhone app and the rest will fall in the right place. It is true that there are numerous apps out there but users always look for something new and if you provide them exactly what they are looking for, then they would reciprocate the same feelings resulting in high ROI.

It’s easy to get lost in a teeming place, the same applies for iPhone apps. The marketplace is crowded with apps and it’s quite difficult to get noticed in the very first place. Without a proper strategy and exposure, your app may be just another brick in the wall. Also, it’s not easy to submit an app to App Store as it has certain guidelines and apps are scrutinized time to time. The rate of rejection is high but the good thing is that all the apps in App Store are one of a kind i.e they are in the “Featured App” list because of some reason. Once you get there, you could learn a thing or two and also analyze your competitor’s strategy about how they promote their products.

Apple has long inspired loyalty among its users in a way no other companies can match and top of it, its business is absolutely gigantic and with each passing year large royalty checks roll in. The reasons why users keep coming back is its Usability, Reliability, iOS, Style, Design, OS X. These things sum up why customers stick with Apple’s products and that’s where you can hit. Once you impress them, they’d come over again and again.

In short, through iPhone app development, you can prompt users to stay for a very long time and enjoy a loyal consumer base even when they upgrade from one version to another.

iPhone has always been an attractive gadget and everyone one wants to be in possession of it, especially for tech-savvy people who always look for something new. With customized iPhone apps, businesses can enhance their reach extending its functionality to a great extent. Designing an iOS app for a business is an innovative way to present the company that can further enhance brand recognition.

Wrapping It Up

The following points will help you understand the advantages of iPhone apps for your business.

  • iOS is more secure
  • App Store approves quality apps.
  • Easy to use interface.
  • iOS is consistent across all Apple devices and easy to update when a new version comes out.
  • Users are willing to pay for good apps.
  • IOS apps build a strong relationship with clients and application users

From generating buzz to business strategies, iPhone app development offers in-depth knowledge that will extend the scope of your business to a large extent.

android app development

January is that period of a year where we introspect of what we did in the last year and start looking to the months ahead with great alacrity and wait for what the coming year has in store for us.

With Great Power Comes Greater Responsibility. 

New Year, New Android App Development Trends.

The good part about Android App Development is that it is constantly evolving with new features and trends. Sometimes we see something new that leaves everyone awestruck and sometimes we see a feature in a different new avatar. No one has crystal clear idea on what to expect in 2017 but, the least we can do is to anticipate these changes. Sometimes, these changes are wrong as often as they are right but we should be ready for them.

That being said, let’s have a look at what we’ll see this year.

Nougat Is The New Kid In The Block

Since day one, Android has left everyone awestruck with its confectionery-theme code names. The good thing is that each Operating System is in alphabetical order, with the most recent version being Android 7.0 Nougat. As with every new version, Android has something new to offer its users with more power-packed features and smoother user experience.

Android users already loving what the Tech Giant has in store for them and are ranting and bragging about the new version they enjoy as compared with their “peers”.

Some of its features:

  • App shortcuts
  • Send GIFs directly from the default keywords
  • Improved VR thread scheduling
  • Enhanced wallpaper metadata
  • New emojis

Extra Layer of Security

Every time users install an app, the first thought that comes to their mind is how safe that app is and does that app bring any security vulnerability along with it. As more and more transactions are made through mobile apps, security tops the priority list. You don’t want an app to leak your vital information and that’s where Android is focusing on and is doing away with poor encryption standards.

Google has delivered security solutions for Android App Development services and as a consequence, users can create a separate workspace for business apps adding an extra layer of security.

IoT will occupy the center stage

Internet Of Things has taken the technology to the next level. It is the internetworking of computing devices that enable these devices to collect and exchange data. Google has integrated IoT with devices like iWatch, Google Glass, smart TVs, thermostats, wearable devices etc.
“Now any Android developer can quickly build a smart device using Android APIs and Google services while staying highly secure with updates direct from Google,” writes Google’s Wayne Piekarski, developer advocate for IoT.”

Such integration involves the usage of complex mobile platforms and enterprise backend infrastructure that share data between them. Since, all the data is shared efficiently, as a developer, you can bring data analytics to examine large amounts of data to get more insights and uncover hidden patterns.

With the rise in this trend, the future of the Android App Development will offer more opportunities for developers to developing amazing Android apps.

Android Instant Apps Are Likely To Stay

Would you believe that you can run apps with just a single tap without downloading it? Google recently announced its Instant Apps feature that does not require apps to be downloaded. The best part is that it saves you a great deal of time and memory space. This concept is a game changer and is gaining momentum. Just imagine you could run an app instantly without installation with quick insight and experience.

Apps With GPS Are Common

Did you play Pokemon Go this year? If not, you must have at least heard of it or may be that your friends have bragged about it. Whatsoever, the point is the games was GPS enabled. Users have to literally move around to get the sensation of Augmented reality (AR). It was a huge success, therefore, going by the trend, Android app developers are focusing on location-tracking/navigation apps. This functionality enhances the user engagement level and is finding its place from different walks of life be it retail, IoT, Telecom, automobile etc.

While nobody can deny that Mobile has altered the landscape of communication, what we are now witnessing is the growth in the mobile app development market. Mobile overtook desktops as people’s preferred device to access the internet. Mobile internet is growing at the expense of all other media as the majority of the internet usage is through mobile devices.

Mobile apps continue to achieve major milestones illustrating their popularity and with this new avenue, it has opened new opportunities for retailers, publishers, marketers etc.

Developing a mobile app is the not the only step, perhaps, it’s the first step towards success and as a developer, you need to think from user’s perspective as what makes them click the “download” button. You need to make your presence felt in the niche market so that users can connect with you. Leave no space for mistakes and before the completion of the process ensure that you have marketing tactics ready in your arsenal so that you can shoot the moment your app is ready. However, deploying reliable mobile app marketing strategies gives you an edge over others making users to click the download button more often.

Since it has become a popular medium, there’s a thin line that you shouldn’t cross to avoid making mistakes that will prompt them to seek alternatives.

So here are some Don’ts in front of you that you should avoid at any cost.

Apps are not the simplified version of websites:

Apps are not mini versions of websites. Though, they are the smaller version of websites enabling the exact features and functionality but navigating through a mobile app is completely different as compared to desktops. Both of them offer different navigation experience, therefore, should be treated differently.

You cannot emulate all the functionality of a website in an app as the screen size shrinks and so, do the input feed and any disturbance in user experience will make users quickly discard the app. What you can do is to first, analyze which functionality you need to focus on and how you can present the mobile version without missing out on anything.

For instance, you can have a look at Facebook. The Facebook website uses column layout for displaying content in the center and advertisements in sidebars on the left/right while on the other hand, the Facebook mobile app displays only the main content providing users with a streamlined view.

First App Development followed by marketing strategies:

Developers often think two steps ahead of time, though, sometimes it could lead to unfavourable results. The aim of mobile app marketing is to let customers know your services so that it could sell itself and even before commencing the development cycle, they start thinking of how to cash in their efforts. That’s where you need to pause, instead of dreaming of impressive download figures focus on mobile app development.

Just develop a great app back it up with an effective marketing strategy it’s as simple as that. This is imperative to ensure the long-term sustainability of your business.

Downloads are Good but retention is better:

The download figures can be impressive but that figure doesn’t solely determine your app’s success, retention does. For a real and long term sustainable profit, you need to work towards better retention i.e. keeping users who have used your app once. The lifetime value of users is one of the important metrics to evaluate performance and profitability. Keep users engaged and provide them with reasons to keep coming back. You can implement user engagement resources such as subscriptions, push notifications, in-app purchases etc. and retain your user base.

Neglecting ASO(App Store Optimization) :

Don’t make it hard for people to finding your app as there are other applications in the App store. Just like we have SEO(Search Engine Optimization) for making websites visible on search engines, we have ASO(App Store Optimization). You need to optimize your app to make it discoverable. Have right keywords, title description in your app page and have high search volume.

There are some tools like SearchMan, MobileDevHQ, Appnique for improving ASO so that users will easily find your app in the App store.

Just a reminder that ASO varies from platform to platform(iOS or Android) so ensure that you tailor to the specific ASO of the different platforms.

No, I don’t need Feedback:

You have to communicate with the audience to understand their needs as well to know where you can improve. Feedback and reviews let users share their experiences and through feedback, their voice can be heard. Let customers communicate to you through perspective, feedback, queries and views as this will ensure that your time and effort is well invested.

After all, retailers who address their customer’s concerns and issues continue to enjoy a better customer base and better retention.

Create a powerful mobile app and then put in your app marketing efforts, this way you add value not to your business but to users also. Put all the metrics in the right place and let your app connects you with millions of users.
There are some pitfalls that you should avoid at any cost. Invest in research and analysis and spend some time to drive your mobile app marketing strategies.

“If your business is not on the internet, then your business will be out of business” – Bill Gates

With this famous quote, Bill Gates emphasized the importance of having a strong online presence. The logic is simple, you need to have a website in today’s fast moving world of business startups. There are distinct ways of doing business. Some people do it for the first time (entrepreneurs) or people in a new role in a bigger organization, irrespective of the position people hold they think differently but, nonetheless, focus on points that could lead to more productivity and efficiency in the business environment.

The Internet has become more than just something which provides information but is all about trade. First, it was web development that came into the picture later to be followed by mobile app development. Considering these facts, we can take this as a starting point for something new.

You’re just a few clicks away in getting involved in online transactions. Established businesses know everything through experience and look for the new ways to making the process smoother and faster, on the other hand, entrepreneurs are also not behind. But, hardly we know what captures the user mind. Is it features? Functionality? Response time? Etc. They are the crux of any website/app and come later in the picture. So, what comes in the initial stage is the design. If it’s appealing enough, then visitors will definitely connect with you.

Is Design Really Important ?

User experience is indeed the only aspect that’s crucial to both users and developers. The moment you suffer in the concerned area, your business suffers. In the niche market, where performance and quality always come at the top before everything, hence, creating a smooth user experience is a key to success.

The fact is that users have many options to choose from while you’ve got only one shot. Either you can make it or break it. But let’s just focus on how you can capture that one moment and accomplish the business objectives. Your success is defined by what users think and feels about your site.

Try this simple test – Search Google for any product and click on the first couple of links. Compare their outlooks and appearance and check if you get the relevant information/product. Was it easy to navigate through the site? Was the design appealing? Why did you disregard other options?

The answer is simple, the first thing that captured your attention was its design. After all, design is the very first thing users see before other functionality. Therefore, having a good design is one of the most valuable factors for businesses, not just to enhance the site’s appearance but to build credibility. Users look to connect with companies digitally now more than ever, so establishing an online presence is an excellent way for brands to do so.

Importance of Design

Design provides companies with several key benefits and here are some of them:

  • Navigation: The design is important because it defines how quickly and often users can find what they are looking for. If it’s frustrating and complex, then the visitor will leave without any second thought. A good design leads to a better navigation, unlocking new opportunities and helping you with the conversion rate taking you one step closer to accomplishing your goals.
  • Icon/Logo: The logo of your company or icon of your mobile app that you utilize frequently and often in print materials or on the website is important to leaving a positive impression on users so that users are able to recognize your brand. For instance, the moment you hear the word “Facebook” what comes to your mind is its logo. Visual communications help users to communicate and associate with your brand.
  • An Edge Over Others: Another reason is fierce competition. There is a myriad of websites and mobile applications in the market. You’ll only get noticed when the design is capable of drawing more attention. Unless you’re Facebook or Twitter, having the next big idea at your disposal is a prerequisite. Developers are now focusing on improving or redesigning existing design just to create the first impression.
  • First Impression Is The Last Impression: Your mobile/website should stand out apart. Though, through core functionality you can provide users with reliable services. What an app or website looks like is the first aspect users notice about it. Before downloading or browsing it, they’d certainly test it to see its functionality but the design is what attracts them in the very first place. That initial visual impression affects the entire user experience and is likely to determine the ultimate success of your business.
  • Visual Spark: Design gives a visual touch to your site making it more appealing, something that catches eyes instantly. The internet is a visual medium and it’s important to use this medium in getting your message spread out. You can add animations, graphics, gif etc.
  • Organizing: Get this fact that you have only seconds to make an impression and if you don’t succeed, then visitors will leave. Everything needs to be perfectly placed with titles to headings to the ending of the part. Maintain consistency throughout the site so that visitors easily find what they are looking for. It should be apparent what is the main content on a page and what is secondary and what follows next in a sequential manner. Everything on the site/app needs to have a purpose.

The design will make visitors decide whether they want to stay or leave. It’s crucial to put the best foot forward and everything else will fall in the right place. Through websites/apps, you present yourself in a much better way and reach a broader audience creating a lasting connection. In the end, it’s users that got to choose.

It’s obvious there’s more to website/apps than the design like features, coding standards but those things will only make sense when visitors get attracted to the site/app in the very first place.

Take a few minutes to review your site and consider if the design is doing what it is intended for.

If you have any query concerning web development or mobile app development, get in touch with us.


Your world is in your pocket, isn’t it? There’s an app for almost everything. Be it booking tickets, online shopping, live streaming etc. More and more people are shifting from offline to the online base and so do the business methodologies. Enterprises now have their own business apps so that they can efficiently make their presence felt and render services to users. It is going to have a huge impact on every industry. In fact, you’ve observed that small business interact with its users on daily basis through their dedicated mobile application. Hence, these businesses are way ahead in taking their growth and marketing to the next level.

As of June 2016, there are 2.2 million Android apps and 2 million iOS applications. This figure tells the importance of mobile applications in today’s scenario. Mobile applications have changed our lives completely and the way of doing business.

Is it worth to have a mobile app?

Do you want to be available 24×7? If the answer is yes, then you need to have a mobile app for your business. We are witnessing a transition from browsing the web on desktops to mobile devices. If you want to have an edge over others and be more competent, then the mobile app is the way to go.

Having a mobile app enhances the brand image and the reliability of the business. Whether you are a small scale enterprise or a big organization you need to have a mobile app and take your marketing strategy to a whole new level.

Not so easily convinced? Here are some reasons that would make you consider having a mobile app sooner or later and bring in immeasurable benefits.

1.Direct marketing channel:

Your business is doing fine but least you know that through mobile apps you can make it from better to best. There is no point in having a business if you can’t get the message out to users. One of the biggest advantages of mobile apps is that they have multiple functions i.e. you can provide users with all the relevant information, any latest notification, news feeds, general info and can also promote you business. Everything users want is right at their fingertips. Push notification is the new trend that has been included in the business process. Through push notifications, you get even closer to users and the users will reciprocate the same feelings.

2.Provide more value to users:

Offer good opportunities for users and they will embrace it. Business is like two-way traffic the more you provide users with valuable service the more they will stick to the app. You can take the user engagement level to a new level as long as you provide a level of value that they can’t get anywhere else. The more the users interact with your business the more positive impact it will have on them which in turn can escalate your business process.

You can offer rewards exclusively for app users or special sales offer or other strategies and lure them into buying the products. You can let them purchase and pay directly through the app only to speed up the process. Introduce some smartphone-based loyalty programs. Consequently, have more downloads and more clients.

3.On-The- Go advertising:

With mobile apps, you are available 24×7, no second thoughts to that. Users can contact you and access the app anytime. On-The-Go advertising offers many opportunities to keep users engage. This implies that whenever they want to have a particular service or to buy something, the possibility is that they will come looking for your app. Being that way can be an advantage to your company. Mobile apps are completely a game changer for customer service.

4.Be visible all the time:

Statistics show that the first thing people do after waking up and the last thing before going to bed is to check their mobile phones. You can be available all the time through apps. This means that they can browse and access mobile apps at any moment of the day whether they are waiting in a line or at the station or at the shopping mall. It is a perfect way to make customers aware of your business and get the message out to the buying public. Plus you are always there for them.

5.Make your business move fast enough:

With new technological innovations evolving every day, it is quite easy to move business at a faster rate. The mobile app is one of the many ways. It is an opportunity for your business to move faster than your competitors and have the competitive advantage. The faster your business gets adapted to the new technology the better it will be to be in the market. Embracing new technology is a deciding factor for your business and it’s your choice either to swim or sink.

6.The World has gone Mobile:

People are embracing the new technology and has gone mobile. People use their phones to look for particular services and to finding local commerce whereas, businesses used mobile phones as a medium to communicate effectively and efficiently with users. As a business’s branding name is viewed by mobile networks, therefore, merely having a website is not sufficient anymore. People are shifting from desktops to compact mobile devices and there is no turning back. Users are getting online and this could be the new potential that could open new doors of opportunities for your business. As it is a global phenomenon that could expand your business and make you at par with the elite ones.

Now you must have been convinced. As you know the benefits of having a business app, so don’t waste any time and start soon. You can hire a mobile app development company or have your in-house mobile app development depending on the budget and business objectives. Either way, a mobile app is an important component of your business for growing it and is the cornerstone for the future of your business.

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Mobile phone industry has incessantly turned out to be the fastest growing industry without a shadow of doubt and so is the mobile app development. Mobile app development is a highly growing field all over the world. From small enterprises to bigger organizations everyone is investing in mobile app development to enhance their productivity in their work procedures. 

Should we build a native app for each platform or look for a cross-platform solution? You have this thought in mind while developing mobile apps. When it comes to mobile app development, a common topic that trends is whether the app should be developed on native or cross-platform. Discussions concerning whether to go with Native apps or cross-platform is nothing new and have been going on for quite a while.

In this article, we will explain which platform to choose to start the development with.

What is a Cross-platform app?

Cross-platform mobile apps are built targeting multiple operating systems. These apps can be customized easily to make the code applicable and accessible on different platforms. In simple words, you write code that is compatible with multiple mobile OS like Android, iOS Windows etc.

What is a Native app?

A native app is an application that has been coded for a specific platform. As they are written for a particular platform, they can interact and take advantage of operating system features which are installed on that platform. They have access to mobile functions. However, native apps are expensive because they are developed specifically for one operating system.

The face off: Native vs Cross-platform platform:

Let’s have a look at comparing both the mobile app development platform in different parameters. Let us have an insight of these two platforms. This post will help you get in-depth of these two approaches. In the end, the selection of the either platform totally depends on your business needs including time constraints, budget etc.

1. Cost:

Cost is a deciding factor when it comes to choosing either of the platforms for developing mobile applications. Small enterprises and startups are budget constraints and building an app on cross-platform is the cost-effective option because they don’t have to code their applications separately for different platforms, whereas, cross-platform doesn’t require much investment, thus, saving themselves time and money. On the other hand, bigger organizations can afford to go for the Native platform.

For each native OS, you need to code again the app, thus, it becomes challenging for you as you have to call in for developers who have the expertise in a certain programming language (Java – Android, Objective – C for iOS) in order to develop native apps on multiple platforms.

With open source tools available (Ionic, PhoneGap, Xamarin etc.) for the cross-platform app development, it is easy to control the expense. Therefore, if you don’t have that much investment, you can go with cross-platform app development as it is cost-effective. You can develop an app at lower investment compared with the native apps.

2. App performance:

As Native apps are designed specifically for a different platform, therefore, native apps are faster and more reliable. As different platforms require different languages that are compatible and suitable for developing mobile apps enhancing their performance. Implementation and modification are more feasible in native mobile apps whereas, cross-platform apps have limited compatibility with different platforms. They are less flexible since each platform has different requirements.

3. Reusability:

Cross-platform mobile apps are reusable across different platforms because the web technology is similar to all the platforms and code can be reused without the need to start from the scratch whilst, for native apps, you have to write the code from the scratch for each platform.

4. Reliability:

Native apps are developed for specific platforms with respective SDK, therefore, it is easier for you to use all the hardware resources of the app code. New features and are easily accessible making them faster, robust, reliable and less prone to crashes.

5. User experience:

Native apps have a rich user interface and create a special environment to the native user experience. It enhances certain aspects of your app like layout, navigation, interactivity, adaptability, graphics and much more. Normally, cross-platform apps often have performance delays. Cross-platform apps do not offer a good user experience. Thus, users feel low responsiveness but the apps are intuitive when interface designs with dynamic content are used.


Native apps have their own specific market in the form of app stores (Google’s Play Store, iOS App store) from where users can install them whereas, cross-platform apps have an edge over Native apps as users can easily download and install them from both web browsers and app stores. In this way, cross-platform apps have extended their coverage.

Native or cross-platform: it’s your call

Cross-platform refers to Mobile apps development that can be used on multiple mobile platforms. It allows you to use same code base while focusing on multiple platforms and are leading in terms of the marketplace, reusability and cost. On the other hand, in native apps, you have to write separate code for each platform but have the good interface, performance and speed. You may develop UI in cross-platform apps but you have to spend months in achieving the performance that native apps provide.

We conclude that both of the platforms are useful and prominent and have their own pros and cons. Depending on the business needs you can choose either of the platforms for mobile app development.