Well, why do we look into websites? It’s just that, we type in our query within the search bar of a search engine and we are rendered with a few thousand search results. Now these results are nothing but web pages. We select a particular web page and our eyes surf over the screen so as to extract the relevant info we want.
Now in this mundane process, why would you want to change the color and font of your website’s content? Well for us, we think that the only reason for these alterations is associated with the appearance of the website. So what, you change the appearance of of your site and now you have colors that are easy on eyes and nicely shaped words to read out the content.
Is this bad or useless? Well let’s see. Now you have a site that has a better user-interface wherein the visitor wants to stay for long and surf more. You have a website wherein the words are easily readable and because of the font work; you’d read the imperative info in bolds. So this somewhat implies, that a visitor would love to read more information on your site.
For instance, have you ever stumbled onto an online casino site? Try and notice the colors and the fonts. These are two major things that determine whether the user will stay on the site or not. So to narrow it down, we can safely assume that the appearance of any site is quintessential for its users.
Correct us if we’re wrong. But isn’t this what every site owner wants? More views and a superb surfing experience for the visitor. Well, we have some interesting topics lined out for the same. Keep in touch.